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Thread: European market

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    Default European market

    Hi Guys, what do I need to change on my sites to get more european traffic? I'd like to get some more traffic from europe, I'm pretty sure just listing european casinos isn't enough - How can I find out the terms and best methods of attracting a european market?

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    Hey Pandragon,

    My advice is the following:

    1. Promote the brands with strong European brand recognition, but go a step further. Make sure to highlight any promotions or news that are really Euro-centric.
    2. Ask your Account Managers what keywords rank the highest for them with European traffic. They should know this and be able to stear you in the right direction.
    3. Go multi-lingual. Add language pages to appeal to non-English traffic. If you do this make sure that you aren't just doing the Google Translate version, but actually getting a legitimate translation.

    What exactly are you looking to go after? There is a huge base in Europe to go after, but each language/country market is very different. For example, an Italian player is more likely to be female and of a younger age than a Dutch player...

    Once you choose your brands, work with your AM to figure out where you want to be in the market.

    Hope that helps!

    -Tanya

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    Also, get links from European websites.

    Also Geotarget your website in Google Webmaster tools to the European country you want to target most.

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    OO thanks I think alot of my depositing players are female as it is. What market would you recommend going for? http://www.pandragon.com based on it's current design what kind of market would be best?

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    I would try the Italian market. There is a strong female presence there. The key would be optimizing your slots reviews and geotargeting. Choose some slots to review that may be more "female friendly". Also, work on content rich with top keywords for that market. Are you looking to go multi-lingual, or keep it in English?

    -Tanya

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    Pandragon, all the best with conquering European markets. But mate do me a favor and use your own images.

    Your screen shot of the live roulette table at pandragon.com/tables/ is lifted from my live dealer site.

    Please remove it, and any others you may have lifted off mine and other members sites

    cheers

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    Sorry shortow Can you point out which one? I don't know which your talking about I outsourced my image resizing.

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    Hey shortow - I had a look at your sites I can't find anything that resembles your pictures on my site?? Are you sure?

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    Quote Originally Posted by pandragon View Post
    Hey shortow - I had a look at your sites I can't find anything that resembles your pictures on my site?? Are you sure?
    My image: bottom image at http://www.livedealer.org/liveroulet...e-roulette.htm

    The copied image on your site (cropped and re-sized): middle image at "3 featured table games" at pandragon.com/tables/

    Unless your outsourced provider was playing that exact same game at William Hill and took the screen shot at the precise moment I did, its lifted from my site so kindly remove it

    You might also want to ask your source where they get the images they use

    cheers

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    Thanks Shortow, replaced I think the others should be ok but I'll ask where they got them from to be sure. Thanks for your help !

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    Does anyone know any fast tranlators?
    I've got one for $10 bucks an hour but he takes ages O.O I want a quicker translator. for Chinese Simplified language.

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    Quote Originally Posted by pandragon View Post
    Does anyone know any fast tranlators?
    I've got one for $10 bucks an hour but he takes ages O.O I want a quicker translator. for Chinese Simplified language.
    If you're looking for a translator, especially one that is doing a language such as Chinese, I would probably look for someone who is quality rather than fast. The last thing you want is for your site to have text on it in a language you can't understand where the person took your money for something sub standard.. I'd definitely recommend getting a translator who has worked in the industry for awhile, and double checking with someone else in the industry. Unfortunately regular translators are not too familiar with the industry lingo so they tend to get it wrong sometimes.
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    Maybe he takes ages to translate, because he is a good translator. Before you go for a quick translator, I would rather check through some native Chinese, gambler if possible, the quality of his translations. If it is good, I would stick to him.

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    Thanks for the replies My only concern with slower translator is he keeps using google translate - is this bad or good?

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    Absolutely not!

    Any translator you employ should be a native speaker preferably from our industry so they know the lingo.

    NEVER hire someone who uses google translator..

    OMG. I can't even express what I want to say right now.
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    Default another question

    I have another question too
    I'm trying to find more keno games, but having a hard time finding it online I would like to find some funky style keno games. I think i might be typing the wrong thing into google to find it - can anyone lend a hand here? I'm trying to redo my sections so there is more content and less lists

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    Renee! Thanks I was worrying about it because he took 21 hours to do 1500 words and whole time was swapping between google translator and word

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    Quote Originally Posted by pandragon View Post
    Renee! Thanks I was worrying about it because he took 21 hours to do 1500 words and whole time was swapping between google translator and word
    Hmmmm

    I'm curious to know why a native speaker would need to do that. My guess is because he wanted to know the meaning of certain words, however if that's the case I would probably say the translator is not proficient in either language enough to be doing the translations..

    What does everyone else think?
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    Quote Originally Posted by Renee View Post
    Hmmmm

    I'm curious to know why a native speaker would need to do that. My guess is because he wanted to know the meaning of certain words, however if that's the case I would probably say the translator is not proficient in either language enough to be doing the translations..

    What does everyone else think?
    I agree - if their job is as a translator, they should not use google translate. (dictionary and thesaurus, sure - I use that for english!)

    I mean, to be fair, I speak three languages and I do use google translate to make sure I get the right accents in the right places - but I wouldn't dream of selling myself as a translator because of that, as I know I make mistakes, but on an email, a small typo is forgiven. On a website suddenly, if it doesnt read right, you will lose the punters interest/trust quite quickly.

    On a different note, on your home page, in google chrome, the 'forum' on the pandragon website get knocked off the menu bar and gets lost .
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