Events & Promotions for Affiliates

My company runs global Events, Promotions and "Money can't buy" Experiences for VIP customers of Gaming operators. We are looking into the type of events and promos that Affiliates are interested in? Or, are Affiliates generally more interested in cash rewards? Additionally, do Affiliate Programmes feel there is value in building loyalty with their Affiliates and differentiating their Programme through events and promotions? I should be grateful to hear your thoughts....<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p>