Experienced affiliates, which iGaming vertical has the highest player value?

As the title says, is it casino, sports, poker, bingo?

Also in terms of deals from the operators, are casino deals usually higher than sports, poker or bingo?

It will also depend on which countries you target as they will probably differ quite a lot

For me and for 99 % of the affiliate I know, the highest value have the casino players, it does not matter of the country.

At some point sports players might come onto big winning streak, which for affiliates and bookies, is not the best outcome.

@ Affigaming - bingo can be and it is a niche with high priority as it is targeting people who just play like "scratch" games.

Hi all,
It doesn't matter what country you are targeting, casino will have the highest profit

I can tell you without a doubt it is not poker. Poker is almost as bad as bingo or online lottery :P

The casino always has the highest and best profit for me and this has always been the case since I first started affiliate marketing in the early 2000s.

Why are you asking this question?

You can make a decent living in any of those (and other niches). More earnings potential = higher competition. Better pick the niche you have most interest in.