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  1. #1
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    The Buzz is offline GPWA Gossip Hound
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    Default Facebook will allow users to opt out of betting ads

    Earlier this week, Facebook announced that it will be removing some of its detailed targeting options by 19 January 2022, including gambling.

    In a blog post, Graham Mudd, VP Product Marketing, Ads, wrote that Facebook, "strongly believes" that the "best advertising experiences are personalized" and "enable people to discover products and services from small businesses that may not have the ability to market them on broadcast television or other forms of media."

    He went on to write:

    At the same time, we want to better match people’s evolving expectations of how advertisers may reach them on our platform and address feedback from civil rights experts, policymakers and other stakeholders on the importance of preventing advertisers from abusing the targeting options we make available. Today, we’re announcing a difficult decision that balances these important considerations.

    Starting January 19, 2022 we will remove Detailed Targeting options that relate to topics people may perceive as sensitive, such as options referencing causes, organizations, or public figures that relate to health, race or ethnicity, political affiliation, religion, or sexual orientation.
    The Betting and Gaming Council applauded the decision, with BGC chief executive Michael Dugher saying in a press release:

    “This is yet more evidence of our commitment to raising standards in the regulated industry.

    “I welcome this move by Facebook and I would urge all social media and search platforms to provide the ability for users to opt out of viewing betting adverts.

    “The regulated betting and gaming industry is determined to promote safer gambling, unlike the unsafe and growing online black market, which has none of the safeguards which are commonplace among BGC members.”
    Read more here: https://www.facebook.com/business/ne...ur-ad-controls

  2. #2
    HighStakes is offline Non-sponsor Affiliate Program
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    Betting is becoming incredibly tough to market which is where the MetaVerse might become the future of online gaming. Seeing poker being a big part of the Meta advert gave us a sneak peak into this possibly less sanctioned marketplace.

  3. #3
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    universal4 is offline Forum Administrator
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    Quote Originally Posted by HighStakes View Post
    Betting is becoming incredibly tough to market which is where the MetaVerse might become the future of online gaming. Seeing poker being a big part of the Meta advert gave us a sneak peak into this possibly less sanctioned marketplace.
    Less sanctioned??

    Wanna bet?

    Rick
    Universal4

  4. #4
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    Pokerface is offline Public Member
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    Wish Facebook would let us opt out of other categories of ads too. The number of ads seem to be increasing.
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