Fiat vs crypto casinos - Affiliate deals that work best

[themilann]

Hello everyone,

I don't if you know, but there will SIGMA Balkans expo taking place in Belgrade next week.

I will be a speaker at one of the panel discussions, and my topic is Fiat vs crypto casinos - Affiliate deals that work best.

I don't know if you remember it, but I also took place at one of these speaking opportunities in Sigma Dubai this March, and you helped me a lot by giving lots of valuable info and suggestions (look here).

With all that said, I want to prepare myself for this discussion in the best possible way, but the thing is I don't how much (or none) experience as an affiliate (webmaster) but CEO of a digital marketing company that provides SEO and content services for webmasters.

I know the difference and pros and cons of fiat s crypto casinos, but that's from the players' perspective and something general.

To sum it up, if you have anything that might add, some learning material, feel free to share it over here.

Thanks!

[chaumi]

The only thing I've been able to find on this is a quote from Profrb on this thread.....

https://www.gpwa.org/forum/how-do-yo...tml#post975674 Specifically about Everygame...

"And they have the worst conversions of any fiat poker brands we work (and they are barely better than the crypto-only brands which naturally convert less)."

There are some pointers in that...and I'd say you can rate anything that Prof says on the subject (particularly where poker is concerned) very highly. Not sure how much it'll help, though. It indicates that (for poker certainly, and likely for casino and maybe sports betting, too) the (all be it limited, but trustworthy) evidence suggests that:

1) crypto only converts for affiliates less than fiat only, 2) the ideal is an operator that handles both. Which, I guess, is pretty obvious and an intuitive suspicion/conclusion anyway.

Ofc, we're working on the experience of one party. Others may have different experiences, and I suspect it might vary wildly across different forms of gambling, how sites are set up, how their visitors are landing on pages etc etc

I could be wildly wrong, but I think many purely crypto-focused (affiliate) sites tend to do just that. Not interested in fiat. So, their experiences would only be around what happens with crypto conversions, and many wouldn't have the prior background in fiat to offer any information. All generalization and semi-educated guesswork on my part.

I suspect what you really need is someone with a 'traditional' fiat background, and that has crypto material and traffic. Profrb clearly fits the bill, and there will be a number of others. Whether they could (or would be prepared to) offer any insights is another question.

I found nothing online with searches that might help, Milan. Certainly, nothing that tackles the question of 'what's the value of conversions for affiliates across crypto compared to fiat?' (or various variations of that general wording).

A good idea for an article, at some point, maybe. Hint, hint GPWA magazine.

[themilann]

Thanks, Steve, for the comment!

I was actually a moderator at the panel discussion since the initial moderator hadn't shown up.

Everything went smoothly, and one of the reasons why that is so is because GPWA is the place of inspiration and great ideas for me.

Thank you all!

[chaumi]

Glad it went well. That was a fairly tough subject, I think. If there's a video recording of that discussion somewhere, it'll likely be an interesting one to see.

[themilann]

Glad it went well. That was a fairly tough subject, I think. If there's a video recording of that discussion somewhere, it'll likely be an interesting one to see.

I will upload it once it's aired on Youtube.

Stay tuned!

[PROFRBcom]

1) crypto only converts for affiliates less than fiat only, 2) the ideal is an operator that handles both. Which, I guess, is pretty obvious and an intuitive suspicion/conclusion anyway.

Ofc, we're working on the experience of one party. Others may have different experiences, and I suspect it might vary wildly across different forms of gambling, how sites are set up, how their visitors are landing on pages etc etc

I could be wildly wrong, but I think many purely crypto-focused (affiliate) sites tend to do just that. Not interested in fiat. So, their experiences would only be around what happens with crypto conversions, and many wouldn't have the prior background in fiat to offer any information. All generalization and semi-educated guesswork on my part.

True, crypto only converts much less than fiat+crypto sites. We don't work with any fiat-only sites in any meaningful way, so I cannot say with conviction, but I presume fiat+crypto sites still convert best among the 3 options.

Most crypto-only gambling sites, and affiliate websites I suppose, have very little interest in fiat. In my experience, the crytpo-only operators are as a whole, not even aware that their conversions are atrocious in comparison to crypto+fiat affiliate websites.

A F+C website often converts 2.5-4x as many new account creators into depositing players than does a crypto only site. Crypto gambling operators also tend to pay less in affiliate commissions percentagewise than do F+C sites. This lack of conversions and sub-standard payscales stops many affiliates from working with crypto sites, or at the very least, from pushing them heavily. It is simply not profitable to spend a bunch of time and money creating content to sell gambling websites that **** away your traffic and pay less for what little they do convert.

[themilann]

True, crypto only converts much less than fiat+crypto sites. We don't work with any fiat-only sites in any meaningful way, so I cannot say with conviction, but I presume fiat+crypto sites still convert best among the 3 options.

Most crypto-only gambling sites, and affiliate websites I suppose, have very little interest in fiat. In my experience, the crytpo-only operators are as a whole, not even aware that their conversions are atrocious in comparison to crypto+fiat affiliate websites.

A F+C website often converts 2.5-4x as many new account creators into depositing players than does a crypto only site. Crypto gambling operators also tend to pay less in affiliate commissions percentagewise than do F+C sites. This lack of conversions and sub-standard payscales stops many affiliates from working with crypto sites, or at the very least, from pushing them heavily. It is simply not profitable to spend a bunch of time and money creating content to sell gambling websites that **** away your traffic and pay less for what little they do convert.

What's the reason behind fiat casinos having more conversions than crypto casinos? Is it unreliability, new technology, or something else?

Do you see this changing in the future, i.e. will crypto be getting a greater piece of share in the future?

[universal4]

What's the reason behind fiat casinos having more conversions than crypto casinos? Is it unreliability, new technology, or something else?

In my opinion it is obvious.
Casino A only takes fiat
Casino B only takes crypto
Casino C takes both

Player 1 only uses fiat
Player 2 only uses crypto

Player 1 can play in Casino A and Casino C
Player 2 can play in Casino B and Casino C

Casino C has a wider potential player base.

In addition I think to a portion of the player base may be skeptical of crypto completely not just in the casino space.

Rick
Universal4

[Dean12]

I think that now those casinos where you can use cryptocurrency are more popular.

[LetsGamble]

I think Chaumi and Prof have summed the major points from the affiliate side. With crypto only, the deals are worse and they convert less. So we push F+C, even on crypto specific pages.

What's the reason behind fiat casinos having more conversions than crypto casinos? Is it unreliability, new technology, or something else?

Do you see this changing in the future, i.e. will crypto be getting a greater piece of share in the future?

Fiat casinos don’t always out-convert crypto. A lot of it comes down to search intent. Obviously someone searching for “best dogecoin casinos” isn’t interested in a fiat only casino.

But there’s far more traffic for more general casino terms, and crypto is intimidating for people who are new to it. Casino players’ ages range anywhere from 18-60+, and most of the population doesn’t know how to buy/sell/transfer crypto.

Just imagine your Grandma searches for “best online slots casino”, lands on an affiliate portal, and clicks on the #1 casino. Which is more likely to get to her to deposit, a casino that accepts her Mastercard or one that only accepts Bitcoin?

Re: the future - It’s hard to say. I could see some of bigger crypto casinos gaining some market share as crypto adoption grows. But unless they start offering affiliates better commissions and figure out how to better educate/convert non-crypto specific traffic, it’s going to be slow growth.

[MegaPari]

Hey. I hope the conference has gone well and you have got all the details you needed for the presentation
I have to agree with idea that a casino should definitely have a range of payment methods - both in fiat and crypto.
Firstly i think of CIS countries where the crypto niche is emerging and is perfect alternative when the financial sphere is stictly controlled by the government.
In addition crypto stands for privacy - i mean if you dont want to have payment info related to a casino anywhere. In case with fiat - it is easy to trace deposits to a casino just in your online banking history. Soo if i had shared budjet with my partner or husband, i would not want to make my gambling experience that vivid
I personally use both fiat and crypto, depending on comissions, currencies etc

[MegaPari]

By the way im curious what other members of the thread say about what exactly crypto currency they would expect in a casino where both methods are displayed

[Grand_RexAffiliates]

I think it honestly will depend on the requirements of the Affiliate as the online crypto casinos may have lower administrative fees and may be very well be equipped to offer better deals even with the revenue shares. However, Fiat currency online casinos there is simply no end to them as they are so many of them online available. Understandably the affiliate in the future probably will be looking more towards the online crypto casinos

[wonderpunter]

i think harcore crypo players prefer crypto only sites, especially the anon ones

[chaumi]

i think harcore crypo players prefer crypto only sites, especially the anon ones

Possibly down to the 'part of a community' aspect. And their roots are likely in the crypto forums where that community feeling is fostered.

[Grand_RexAffiliates]

I mean if we look at all the people online playing casinos are mostly using fiat currency and not crypto currency. Hardcore crypto fans I am not sure are also looking to only use cryptos that too for something like online casino or online gambling

[MegaPari]

I mean if we look at all the people online playing casinos are mostly using fiat currency and not crypto currency. Hardcore crypto fans I am not sure are also looking to only use cryptos that too for something like online casino or online gambling

I wonder if there is statistics for that

[Grand_RexAffiliates]

Actually, that would be great to see the statistics by ourselves. But we can always talk to the existing casino operators to check the data and the statistics availability for the same