Fixed Odds on Betfair

**4ndy** · 1 July 2012, 4:32 pm

Hi

Now that Betfair have introduced fixed odds does anyone know if affiliates will be paid on revenues from fixed odds and at what rate?

Best wishes
4ndy

**blendtec** · 6 August 2012, 9:22 am

Hey,

I just noticed that there is now "Sports - Fixed Odds" under list activity for some players, I don't know what the % rev share is but i'm assuming we'll be paid a %.

**Andre Au** · 6 August 2012, 10:23 am

Hi all,

We have started the technical integration of Fixed Odds into our affiliate programme, which is why you are starting to see references to it when you log in to your affiliate account. You will notice that there are no Commission Plans or Banners/Text Links associated with it.

Our Fixed Odds product does not currently have a promotional wallet, which is why we are not doing any marketing for it. Once this functionality is available we will be able to complete the integration and communicate the commission rates to all affiliates.

Thanks,

**4ndy** · 9 August 2012, 3:59 pm

Hi Andre

Thank you for the update on this.

As I have said before https://www.gpwa.org/forum/do-you-tr...ts-192037.html if you want to blow the competition away you have got to start paying lifetime revenue share which I think will get the affiliates on your side.

Share some of the love and watch those banners and text links rise!

Best wishes
4ndy

**SlotsAff** · 10 August 2012, 3:54 am

The lifetime revenue share issue is a problem for affiliates so they should offer it on the fixed odds product - I am sure they will (like they do on casino/arcade/poker etc)

**4ndy** · 4 November 2012, 4:01 pm

Any update on this?

**scott.lindsay10** · 6 November 2012, 6:09 am

Hi 4ndy,

We are planning a soft launch of fixed odds on our affiliate programme shortly.

Please keep an eye out for full communication about it later this month.

Thanks
Scott

**thebookiesoffers** · 6 November 2012, 8:33 am

Originally Posted by scott.lindsay10

Hi 4ndy,

We are planning a soft launch of fixed odds on our affiliate programme shortly.

Please keep an eye out for full communication about it later this month.

Thanks
Scott

what about lifetime player affiliate earnings? I send Betdaq 4 or 5 times as many customers because they have better terms for us at the minute

**scott.lindsay10** · 6 November 2012, 12:06 pm

Hi thebookiesoffers,

Unfortunately we will not be able to extend the lifetime of exchange customers beyond the current three years.

However, we will be paying life time revenue share on all new fixed odds customers.

Thanks
Scott

**thebookiesoffers** · 6 November 2012, 12:31 pm

Originally Posted by scott.lindsay10

Hi thebookiesoffers,

Unfortunately we will not be able to extend the lifetime of exchange customers beyond the current three years.

However, we will be paying life time revenue share on all new fixed odds customers.

Thanks
Scott

you say you 'can't' you mean you can but don't want to? what are the reasons? basic greed?

**thebookiesoffers** · 19 November 2012, 9:53 am

Originally Posted by thebookiesoffers

you say you 'can't' you mean you can but don't want to? what are the reasons? basic greed?

would be nice to get an answer here

**scott.lindsay10** · 19 November 2012, 10:48 am

Hi thebookiesoffers,

We will be offering lifetime revenue share with no negative carryover on the new Fixed Odds product when we launch later this month, as we do on Casino, Poker and Arcade.

The business took the decision to extend the lifetime of the exchange players from one year to three years last year. After further review this year the decision to maintain the current structure of the exchange model has been taken.

We are confident that you will start to see some great benefits when we have the fixed odds and exchange products fully up and running together.

**4ndy** · 19 November 2012, 11:53 am

What percentage of sportsbook players are using the new fixed odds?

**scott.lindsay10** · 20 November 2012, 8:22 am

Hi 4ndy,

This month, the fixed odds product is responsible for about 10% of revenue generated by current customers who came through the affiliate channel.

This is with very little exposure other than money back specials that are being promoted through our social media channels.

Currently, we do not currently have an acquisition offer for fixed odds.

However, In the new year we will be pushing fixed odds far more heavily and expect to see a very considerable uptake from both new and existing customers.

**blendtec** · 25 November 2012, 10:12 pm

My question is how can fixed odds be negative? I was under the impression that the odds were slightly lower than the current exchange price & you simply match their bet and make a small % of the difference between the fixed odds price & the exchange price?

**Andre Au** · 3 December 2012, 11:43 am

Hi blendtec,

Our Fixed Odds is a risk-based product where we act like a traditional bookmaker, with customers playing directly against Betfair, this is why revenue can also be negative.

Regards,
Andre

**gavind** · 9 July 2013, 6:59 am

Quick question onto this please since I can't find any announcement elsewhere. Has the rate changed for fixed odds yet?

**scott.lindsay10** · 9 July 2013, 8:31 am

Hi gavind,

The commission rate for Sportsbook is currently 25% lifetime.

Please let me know if you have any further questions.

Thanks
Scott

**4ndy** · 10 July 2013, 5:16 pm

Hi

Any talk or chance of us ever getting lifetime rev share on the exchange side?

Best wishes
4ndy

**peleus** · 15 August 2013, 12:18 pm

Our Fixed Odds product does not currently have a promotional wallet, which is why we are not doing any marketing for it. Once this functionality is available we will be able to complete the integration and communicate the commission rates to all affiliates.

Thanks for the confirmation.

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