ANJ president Isabelle Falque-Pierrotin said: “The illegal supply of online gambling represents between 5% and 11% of the overall gambling market in France. It is particularly harmful for the players who consume it: addiction, over-indebtedness, family problems, etc.
“This parallel market constitutes a real financial support for multiple international criminal organisations. This is why the ANJ is determined to use all the levers at its disposal to stop this illegal supply.”
The regulator said studies have shown that half of all French players are unaware online casinos are completely illegal.
As such, the campaign will involve ads that imitate the look of online casino sites featuring colourful and attractive visuals.