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  1. #1
    tomgalanis is offline Non-sponsor Affiliate Program
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    Default Free Bet Banner Crackdown in the UK

    http://www.asa.org.uk/Rulings/Adjudi...DJ_227363.aspx

    The ASA (Advertising Standards Agency) are cracking down on the terminology used in sports betting banners in the UK, this example coming following a complaint against betting giant bet365's use of the term: "200 FREE BETS FOR NEW CUSTOMERS JOIN NOW", which can be seen web-wide and carries the previously acceptable "*Terms and Conditions Apply. See site for details" copy.

    The ASA upheld the complaint that the ad was misleading, citing that full terms of the promotion were not listed on the ad or within one click, which is a stipulated guideline.

    It will certainly change the way that bet365 utilise landing pages (they don't to all intents and purposes) and will no doubt have knock on effects for banner messaging and landing page content across the industry

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  3. #2
    Anthony-Coral is offline Former Employee of Coral
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    Our own Compliance unit send this over to us as an FYI earlier today, seems that SpinPalace also received a similar judgement against them today.

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  5. #3
    Louis - Income Access's Avatar
    Louis - Income Access is offline Sponsor Affiliate Program
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    Seems like the logical response to this would just be to have a landing page with terms and conditions available.

    Isn't this generally the standard in the business?

  6. #4
    tomgalanis is offline Non-sponsor Affiliate Program
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    Indeed Louis. bet365 just use their regular multi-product landing page for all links I believe. It's a case of where this will lead as there is certainly rhetoric in the rulings that would indicate the use of a notional "free" when there are depositing and wagering requirements attached might not be overlooked for long

  7. #5
    thebookiesoffers is offline Former Member
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    didn't a while back they made them also add "*terms and conditions apply" to banners, although some never bothered

  8. #6
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    Gee, what are they expecting...."truth in advertising"?

    They may go towards free actually having to be free. If a deposit has to be made, it isn't really free is it?

    I wonder how the ASA feels about things like adding percentages of bonuses to come up with false bonus percentages.

    Rick
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    Anthony-Coral is offline Former Employee of Coral
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    Now THIS is how to respond to an adjudication from the ASA!

    http://www.guardian.co.uk/lifeandsty...a-web-swearing

  10. #8
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    Love this quote:
    "We have thousands of craft beer fans who have invested in what we do and how we do it they are the people we listen to not the killjoy, self-important pen pushers at the ASA in their Burton suits. Those mother fuckers don't have any jurisdiction over us anyway."
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  11. #9
    thebookiesoffers is offline Former Member
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    Quote Originally Posted by universal4 View Post
    Love this quote:


    Rick
    Universal4
    That made me laugh as well

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  13. #10
    LukeC is offline Non-sponsor Affiliate Program
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    Quote Originally Posted by Louis - Income Access View Post
    Seems like the logical response to this would just be to have a landing page with terms and conditions available.

    Isn't this generally the standard in the business?
    I think most operators would comply either by displaying the terms on the landing page or homepage (I've seen people link to both). I'm interested in what happens when an affiliate takes a .gif banner and chooses to deeplink into another page? That's quite common, especially in casino products.
    Head of Affiliates at Digital Fuel

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