I believe this is what happens when a company managed to monopolize a whole sector.
That is even an Austrian economical school that says that businesses always just try to monopolise the sector to generate a profit.
For established affiliates with rev. share nothing good came from regulation and legalisation. I would recommend to anybody to think twice if they want to support "official bookies" in the USA. We are needed only for the growth. Once the income stream is established, the growth slows down and we are only a net loss for the company. Then they are looking not for us, but for the state protection of their market position. Even in exchange for higher taxes.
If you talk to God, you are praying; If God talks to you, you have schizophrenia.