Fully Loaded Sports Investing Website for Sale + 15,000 registered members

[IBT_Sports]

Hi Guys, I'm contemplating selling my sports investing business as I no longer have the time available to put into its ongoing growth and maintenance due to family life and personal reasons. I've had the business online for est. 10 years, covered by Bloomberg news, grown to over 15,000 registered members (with a lot of data appended to the users profiles) and ongoing investment into the business model and sports bettor growth. Its cashflow positive. While I'm still documenting the full business profile, sales/revenues, etc. to publish, I wanted to get the word and feelers out there for anyone who has sold an online sports business before, and any recommendations or suggestions where best to publish its availability. Details of the website are below.

Employees: 2 full-time + outsourced teams
Age: est. +10 years (business and website)
Service: Sports Investing and handicapping
Accolades: Covered by Bloomberg News
Members: +15,000 registered sports betters w/ full profile data (name, location, contact details, sports interestes, digital body language, sales funnel drop off, etc.). Conversation rate is <1%, but little focus has been on conversion optimization. Data analysis has been done on the members and their digital footprint (ex. sports interest, location, etc.) to understand insghts on the users who pay vs. don't, and price point, and why (ex. pricing strategy and commerce options)
Coverage: All major global sports; NFL, MLB, NHL, MLB, NBA, College football and basketball, European and World soccer / football, Rugby, Cricket and more.
Revenue model: Monthly recurring subscription packages (Americas, Europa, and World) to access the paid services. Package pricing $49USD for 1 week test drive, and the popular $99 USD to $149 USD per month, and seasonal packages from +$500 USD.

Ecommerce
- Fully intergrated with all major credit cards and PayPal. Includes both one-time and recurring subscription


Website Features
1. Responsive front-end
- Custom WordPress and custom CMS for front-end pages and blog

2. Secure member area
- Sports Picks & Tips
-- Premium IBT paid picks / tips (algorithm produced picks)
-- Industry expert (handicappers and tipsters) picks / tips
-- Global social consensus picks / tips
-- Major media NFL pundit picks: Over 100 of the top American NFL pundits (ESPN, Fox Sports, USA Today, Bleacher report, Yahoo Sports, etc.)
-- Rewards Points and Program (fully tracked)
-- Referral program (viral refer-a-friend service)

- Inbox

3. Admin Management (web-based)
Home
- Admin management
- Other (Live Chat, Affiliates)

Reports
- Members
- Sign ups
- Subscribers
- Sales Reports
- Referral reports
- Recent logins
- Campaign performance reports

Predictions (Tips and Picks)
- Intelligent Tips
- New Intelligent Tips
- Expert Tips ((add/remove, report)
- Social Tips (add/remove, report)
- Others

Content Management
- Category management
- Page and menu management
- Content page management
- Banner management: target by authenticated vs. non-authenticated users, by location, by sports interest, member status (paid vs. non-paid), etc.
- Manage Experts (ex. create/remove other Handicappers and Tipsters)
- Manage Intelligent Tips types (ex. create new premium tip algorithms)
-Message Center (ex. send and receive messages to members account inboxes and public emails)
- Manage Global Message Bar messages (personalization and targeting options)
- Manage Pop Up modal messages and targeting

Services
- Product and pricing management
- Coupons and trials management
- Referral management
- Sports management (ex. add/remove sports and leagues)
- Sports team management (for data aggregation)
- Reward points management (assign points for key events and actions)
- Incomplete: Custom betting system that allows members to use various data points and events to create their own customer betting prediction system based on historical data.

Campaigns
-Campaign management: Create dynamic and custom campaign landing pages with promo and trial code assignment, and full tracking for attribution.

Affiliates
- CMS: Main affiliate website content management (located as a sub-domain from the parent website)
- Affiliate management (new, active and inactive affiliates0
- Promotion management: Banners, emails, text links, videos. Allows the business to create promotional assets for affiliates.
- Message center to communicate (send and receive messages) with affiliates

Other Benefits:
- Major Google saturation driven from an ongoing SEO and content strategy
- Established outsourced content and editorial team (US based)
- Established outsource technical development team (offshore with great rates)
- Others that I need to document

[woohoomadness]

Hello. What are your expectations in terms of price?

[IBT_Sports]

Hi WooHoom,

I'm working on the prospectus at this time to assess a valuations on it. Outside of this before running the numbers, my expectations is 200-300K simply for the overall investments put in to-date, current revenues (and forecasted run rate), equity built over the last decade.

[IBT_Sports]

Hey guys - over 100 views on this thread. Has anyone who has viewed this have past experience on this topic? Bit surprised as expected there were a few people on here with experience on this topic. Anyone? Thanks

[TheGooner]

Honestly?

This thing looks dead from the outside looking in - having curled up it's toes in October 2017.
It may be vibrant on the inside to paid members, but you can't see that by viewing your website as an unregistered user.

There may be some value there if the finances are positive after accounting for 2 fulltimers, outsourced costs and owners time.
But it's hard to imagine a big pay-day based on the first impression.