Gambling.com for sale

[penny-slot-machines]

Interesting announcement this morning that Media Corporation are putting gambling.com up for sale with sedo.

http://www.investegate.co.uk/Article...125070000Z0272

Any guesses on the price they will get for it?

I seem to remember they bought it for £10.5m ($20m at the time)....

[balagan9]

20M?!?! isn't that too much for a domain

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[SlotsAff]

Superb domain but will never get $20m for it

[GFPC]

I think they paid 13 million for it when they bought it.

The funny part is - they do not rank for the terms "online gambling" or "gambling"

[hakank]

It also seems like they have lost some traffic too, at least if you look at the compete stats.

Ranks pos #3 here in Sweden for "gambling" on google.se

[brean78]

It also seems like they have lost some traffic too, at least if you look at the compete stats.

Ranks pos #3 here in Sweden for "gambling" on google.se

What does that say about the competitiveness of the Swedish market for that word, as I doubt they have translated the site.

I would hazard a guess that you don't use the word gambling too much

For what its worth, I think Gambling.com has suffered from a bit of an identity crisis for a while now. It appears to be heavily focused on sport (for traffic I presume), but I don't know too many people that associate gambling with sports betting. Surely the focus has to be casino for them.

Good luck to the buyer, a great domain, but making a return on your investment will not be easy.

[hakank]

What does that say about the competitiveness of the Swedish market for that word, as I doubt they have translated the site.

I would hazard a guess that you don't use the word gambling too much

For what its worth, I think Gambling.com has suffered from a bit of an identity crisis for a while now. It appears to be heavily focused on sport (for traffic I presume), but I don't know too many people that associate gambling with sports betting. Surely the focus has to be casino for them.

Good luck to the buyer, a great domain, but making a return on your investment will not be easy.

Umm.. Nothing really, but 8100 searches per month is a couple of potential players though

I don't think they will get that much for it, somewhere near the slots.com amount might be a fair guess

[graham]

20 million?? I just don't see this as good of a domain as something like onlinecasinos.com, sportsbetting.com, casinos.com, etc. where the people are coming to the site knowing exactly what they want to do. Gambling is too broad and I don't think would convert that great, nor have the player value that some other terms might carry.

[Lee-Ann]

Interesting... would be very keen to watch this and see how much it does go for in the end!

[allfreechips]

The only value it has is as as investment to sell it again later as I dont see reclaiming 10 million in a few years time. And with all the changes woldwide I cant see someone putting up that kind of cash for it unless they have some super high aff accounts going along with it.

[satya]

What's interesting is how this domain has been scr***d over a period of time by change in management, ownerships and the business models.

I have bought traffic from gambling.com from various managements in last few years. For records, I have acquired some of the best players from this site at some point of time. And the quality has deteriorated over the period of time. They use to have amazing type in traffic and also ranked for good keywords in the earlier version when it use to be a portal.

[Simmo!]

You can't say its not worth 10mil or 20mil until you really know what the turnover/profit is. The buyer is buying a business, not just a domain name plus MDC are a PLC so investors and shareholders will be expecting a good price.

If it were just a domain name you were bidding on then I'd say the slots.com price would be a decent comparison personally but as a business it will probably be a load more (not checked the recent turnover/profit figures). I do recollect seeing somewhere that MDC turned in some decent results recently though.


EDIT: Hmm...they've chosen to list it through Sedo! So that means it will be viewed as a domain sale rather than a business sale and probably attract a slightly different and probably less affluent audience. Odd decision IMO. Wonder why they didn't opt to sell it as a going concern - using a business broker would mean it would be taken far more seriously surely? Or maybe it means they feel the profits from gambling.com are less valuable than the domain itself. Intriguing

[Casinorep]

They get a lot of traffic but I don't know about conversions.

[brean78]

Hmm...they've chosen to list it through Sedo!

This was something that I was caught off by too. Surely there are better ways of doing this. Notwithstanding the commission sedo will be expecting for shifting it!

[penny-slot-machines]

Looking at their last annual report, it seems their publishing division (which is mainly gambling.com, but also sport.co.uk and a couple of tiny sites) made a loss of over £2m last year.

So, gambling.com looks to be a loss-making business

Also, looking at the site, the front page is now a bit of a banner farm compared with last time I looked around 6 months ago.

It will be interesting to see what they get for it. Every year I go to Vegas, the move from using the term "gambling' to using the term 'gaming' becomes more and more obvious. So, I wonder if as a domain name in itself, gambling.com is as desirable as it was five years ago?

[Simmo!]

Every year I go to Vegas, the move from using the term "gambling' to using the term 'gaming' becomes more and more obvious. So, I wonder if as a domain name in itself, gambling.com is as desirable as it was five years ago?

Yes I have noticed that too but I wonder how much of that is the desire to distance oneself from "gambling" in the current US economic climate and whether once regulated gambling will reassume it's position as the favoured term.

[Betpartners]

I think Sedo selling a domain for 13 million may have influenced their decision to use sedo.

[Jan]

I think Sedo selling a domain for 13 million may have influenced their decision to use sedo.

13M - ouch - that was Sex.com right ?

Regarding Gambling.com I would - If I was Microgaming or Playtech for example - consider such a domain. Imagine as a software provide building some kind of portal on the domain and then just start pushing your own clients only. That would be a monster selling point to new clients looking for software I am sure... what's the value of that ? A lot I bet.

Vegas Casinos could perhaps be interested too I guess - for when the us finally opens up.

who knows - it's a monster domain for sure. With the price tag it would probably take a wile to make a return on the investment. On the other hand if I had the money I would rather invest in this then in gold or stuff like that..

I just launched www.gambling.dk (danish site) I will consider offers of 20% of what Gambling.com is sold for - I might even throw in www.gambling.se at that price

[Betpartners]

Apparently they were approached with some significant offers for the domain and that is what prompted them to auction it off for the best possible price, so the chances are they were approached by a casino/sportsbook etc.

[Renee]

I'm almost willing to bet the same purchaser of slots.com may take this one..