NEW rules ensuring online gambling businesses do more to identify and take action to protect consumers at risk of harm have been introduced by the Gambling Commission.
The new rules, which come into effect on 12 September 2022, are stronger and more prescriptive, requiring operators to:
- monitor a specific range of indicators1, as a minimum, to identify gambling harm
- flag indicators of harm and take action in a timely manner
- implement automated processes for strong indicators of harm
- prevent marketing and the take-up of new bonuses for at risk customers
- evaluate their interactions and ensure they interact with consumers at least at the level of problem gambling for the relevant activity
- evidence their customer interaction evaluation to the Gambling Commission during routine casework
- comply with these requirements at all times, this includes ensuring the compliance of third-party providers.
New guidance, which operators are required to take account of, will be issued in June to help them understand and comply with the requirements. We will engage with operators to enable the guidance to take account of queries we receive about the requirements following publication.