Genting UK dumps sports betting in favor of iGaming

**The Buzz** · 26 August 2021, 11:43 am

Genting UK, the UK division of Genting Group, announced it is leaving the sports betting industry to concentrate its efforts on the expansion of its online casino products through a new deal with platform provider SkillOnNet.

GentingCasino.com will be marketed on the SkillOnNet network by operator Prime Gaming, with the deal set to “significantly expand Genting’s online footprint into markets such as the UK, Sweden, Denmark, Germany, and all Malta jurisdictions.”

Sports betting will be dropped from the online offering with GentingCasino.com to focus solely on online casino gaming.

“The launch of Genting Casino on the SkillOnNet network aligns with our strategy of taking well-known brands and products with untapped potential, and using our experience and expertise to turn them into market-leading online casinos,” said SkillOnNet’s Maor Nutkevitch.

“We have worked with Prime Gaming on similar projects in the past, in particular the launch of Slingo.com, and have enjoyed incredible success. I believe we will be able to replicate this with Genting Casino by once again elevating the player experience.”

Read more here from Inside Asian Gaming: https://www.asgam.com/index.php/2021...ports-betting/