GeoComply helps US states crackdown on online gamblers disguising location

[The Buzz]

Interesting article over the weekend from Las Vegas Review Journal about how a company called GeoComply uses what is called a “multi-tier system of checks” to determine someone’s location, such as IP address, GSM, GPS and Wi-Fi positioning. GeoComply holds licenses to operate in New Jersey, Nevada and Delaware, the three U.S. states that permit online gaming.

David Salas, deputy chief of the enforcement division at the Nevada Gaming Control Board, said the state’s geolocation providers had their systems “vetted” for accuracy. There have been no reported cases of people logging in from outside Nevada, Salas said. The National Association of Convenience Stores, a past critic of online gaming and geolocation services, did not respond to requests for comment.

Chief Executive Officer Anna Sainsbury founded GeoComply in 2011 after consulting Washington, D.C., officials about online lottery regulation . . . Sainsbury has diversified from providing geolocation services to U.S. online gaming jurisdictions to other countries and industries. It now blocks about 100,000 illegal attempted transactions a month worldwide.

Interesting to note that this story comes from a newspaper that is owned by casino magnate Sheldon Adelson, a renowned and fierce opponent of online gaming.

Read the entire story here: http://www.reviewjournal.com/busines...their-location