Go to site/Download - which converts better?

[jarvi]

The minimum information on a landing page (eg take the bonus or bugger off) is probably based on the theory that you don't want to give people to many choices. This has been shown to be quite successful in other areas of online marketing. Of course, the essential piece to completing the puzzle is that you really need to pre-qualify the visitor before sending them. Really stress the bonus/game/etc and then send them to the landing page that is directly and only related to that particular bonus/game/etc.

By all means include a link to the casino's home page, bonus terms for those visitors that might want further information, you just don't want them to get distracted from the main message you used to send them to the page in the first page.

Back to the download issue, a casino's download page should never immediately initiate a download. It should be a page with brief details about the requirements for running the download. That said, I'd love to hear from a casino's point of view whether the automatic download option works. Perhaps it is like the popups in that everybody hates them, however, they continue to work.

[Wayne]

I would like to join this discussion and get your opinion on the affiliate specific offers we have been developing. It offers players all the information on page as well as navigation to the web site. This project has been very successful and in just about every case affiliates have seen a significant jump in conversion. E.G

http://www.redflushcasino.eu/promoti...-gold-factory/

[Sivan]

In some specific cases, the direct download that pops up actually works and convert better, but it's definitely not the norm and still not an option I would recommend over sending the traffic to an informational page or homepage. And as in all cases, know your market as each campaign can be geared towards the needs and wants of the specific audience.

And like you said James, providing the visitor with as much information as possible is always the best bet, so by the time they reach the download, they know what they're getting.

[FictionNet]

Thanks for entering the debate, Wayne - and another apology to the OP for us all hijacking your thread. I think it's lost forever now

Waybe, you're the aff manager I was hoping would see this thread, 'cos I know we've lightly discussed this issue privately. You've chucked a few of these splash/bonus landing pages at me a few times, telling me they're awesome. I've always turned them down, because I've considered them 'dead end' pages, as highlighted by a few of us in this thread. The reasons I've given to you in the past for not being able to use these pages is exactly what's being pointed out in this thread and it's really nice to see my thinking isn't just me being uniqely awkward, as I often feel I am!

The page you've linked to is a great example of what many affs are saying in this thread. It's 'bonus or bugger all' and if there's a way to look around the site, it isn't very easy to find. It may work really well for you (it probably does) but only for some types of traffic. I'm not sure what that traffic would be, though.

Also, Wayne, maybe you could offer some feedback on the OP's original question? Direct download v sending visitor to the homepage. Which converts better for you? What % of your sign-ups come from direct download links?

Cheers!

[universal4]

Sorry, but any download that starts without the visitor telling it to start gives the appearance of being bad and trying to slide software onto the users computer without PERMISSION!

I understand a LOT of casinos do this, but that doesn't make me fell better about them doing it.

Thanks for jumping in here Wayne, and the way you describe your page it sounds like it would be a good thing since you said it included links back to the main site....that's just it a lot of properties do NOT offer the visitor that choice.

Rick
Universal4

[Nandakishore]

I would like to join this discussion and get your opinion on the affiliate specific offers we have been developing. It offers players all the information on page as well as navigation to the web site. This project has been very successful and in just about every case affiliates have seen a significant jump in conversion. E.G

http://www.redflushcasino.eu/promoti...-gold-factory/

Hi Wayne,

How can I get such text links? Please PM me.

[Wayne]

I remember our debate on this. I see this in a different way as you know. All the tools/marketing or offer options can and do lead to better conversions for any affiliate, which I will explain in a bit.

The OP's original question on what performs better depends on the web site and how the option is offered. Web sites that go in depth with the review and bonus review should definitely provide the "option". The important factor is that it is an option for an informed player, that is sold and wants to move on. Download options should be clear and never launch from links that don't specify this. Not all players want to download or have the knowledge of how a online casino works when they visit a web site.

I have had this debate with a few affiliates including FictionNet While I agree with points raised, I see it differently. Looking at it as a player, your (the affiliates) web site, I am there for quality information based on the search I just performed. In order to continue I am going to read your reviews, recommendations and advice. Why would an affiliate web site not provide me with ALL the options and blow me away If you look at what we are doing in this regard. Firstly the promotion is specific to an event, i.e. new games. This is relevant information that can be represented in an article, blog or as an alternative offer in the review of the casino. The fact that it is relevant and exclusive is what converts the player. If the player prefers the standard offers those are available by navigating to the casino home page.

Affiliates are competing for 2 kinds of players, experienced and brand new. Each type of player requires a different path to successfully refer a player. Successful affiliates like you guys have have achieved this end. It is the responsibility of the affiliate program to provide relevant marketing material to maintain and improve on this Like it or not the special and exclusive offers convert at much higher rates than the standard casino offer.

@Nanda I will set up the offer for you and PM you in a bit.

Wayne

[holkapolka]

go to site is better, the download link will be too aggressive if you ask me.

[jctroy440]

I personally don't use download links. When I click on a site I don't want to see an automatic download. Nobody trusts them. You'll get more conversions if you stay away form them or add them as a side link and mark them well so the customer knows they are clicking to download.