Google to allow online casino advertising in four U.S. states

[The Buzz]

Google announced that it will update its "gambling and games policy" and allow online casino advertising by operators based in four U.S. states (Delaware, Nevada, New Jersey and Pennsylvania) that currently permit intrastate online gambling.

The new policy will permit online casino operators in the above states to run ads via Google Ads, Google Display Network, YouTube and AdMob, but not Google Ad Manager. Advertisers must apply for certification.

From Google's Advertising Policies:

If you want to advertise for online gambling, you must be certified by Google. Learn how to apply for certification.

Promotion of online, real-money gambling

Examples: Online casinos or bookmakers, bingo or slots sites or apps, online lottery ticket or scratch card purchase, online sports betting, games played with virtual currencies or items that have real-world value

Promotion of sites that contain or link to content relating to online gambling

Examples: Promotional products such as vouchers or bonus codes; educational materials such as tutorials or e-books; software such as poker odds calculators; other gambling-related information including tips, odds, handicapping, and sports picks; aggregator or affiliate sites that promote gambling-related content

Read more here:https://support.google.com/adspolicy/answer/6018017

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