Google announced it is updating its "Gambling and Games" policy, beginning 14 April 2025. The changes include revised country-specific rules and clearer definitions of gambling categories.

The goal of the updated policy is to promote responsible gambling advertising by requiring advertisers to adhere to local regulations and obtain necessary certifications.

From Google:

Below we set out what we do and do not allow in these categories.

The following is allowed:

Promotion of online gambling

Examples: Online casinos or bookmakers, online bingo or slots sites or apps, online lottery ticket or online scratch card purchase, online sports betting, online gambling games played with virtual currencies or items that have real-world value.

Supported Promotion of online gambling-promoting content of the following types:

Aggregator or affiliate sites that provide information about, or a comparison of, other gambling services

Destinations featuring online-gambling promoting content must not offer gambling services themselves or link to gambling services they own. Additionally, they cannot promote any gambling activities that don't comply with the country-specific requirements set out below for online gambling in the country they are targeting. This means that any promoted products must have the listed authorization or licenses in that country.

The following is not allowed:

Not supported Promotion of online gambling promoting content other than aggregator or affiliate sites that provide information about, or a comparison of, other gambling services is not allowed

Not supported Google doesn't allow the promotion of Mahjong involving the exchange of money in the Asia-Pacific region.

Advertisers must maintain any license, authorization, registration or similar required under this policy for as long as the advertiser remains certified by us and must notify us immediately if any of the above expire or is suspended or terminated. Serving gambling ads without a valid certification may result in your account being prohibited from running ads until you apply for and receive certification.
Read more here: https://support.google.com/adspolicy...30310328579-NA