Google cracks down on German gambling ads
Google is tightening its gambling advertising rules in Germany. Starting 25 September, only operators and intermediaries licensed by the German gambling regulator (GGL) can advertise gambling products on Google's platforms.
From Google's announcement:
Quote:
Only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be able to apply for advertising certification for the gambling products stated in our Gambling and games policy.
Applications for advertisers of online gambling services who do not meet the above criteria (including those offering gambling aggregation services, for example by linking to multiple offers of different operators on their landing page) will no longer be accepted. Existing certifications for these types of services will be revoked on September 25, 2024, preventing them from running gambling ads targeted to Germany.
This change ensures that Google's advertising aligns with German regulations and helps protect users from illegal gambling operations. Previously, a wider range of gambling-related services could advertise on Google. Now, those without the proper GGL license will be rejected.
Read more here: https://support.google.com/adspolicy...15317776?hl=en
