Google hit with $6.6 billion lawsuit over search dominance

[The Buzz]

Google is facing a major UK class action lawsuit alleging abuse of its search market dominance, leading to inflated ad prices for UK businesses since 2011. If successful, the claim, one of Europe's largest against Google, could lower these artificially high costs, impacting marketing budgets.

From Search Engine Land:

By the numbers:

• £5 billion ($6.6 billion U.S.): The potential damages Google faces.
• 90%: Google’s share of UK search advertising revenue, according to a 2020 CMA study.
• 13+ years: The period covered by the lawsuit (January 2011 to present).

The details. Competition law academic Or Brook filed the lawsuit today in the UK Competition Appeal Tribunal, alleging Google has:

• Restricted competing search engines.
• Created a monopolistic position in search advertising.
• Forced businesses to use its ad services at inflated prices.
• Secured preferential placement through deals with device makers.

Read more here: https://searchengineland.com/google-...minance-454344

[ocreditor]

Guess it's Google's turn to "search" for a good lawyer!

[CasinosBroker]

Guess it's Google's turn to "search" for a good lawyer!

Good one!