An article from the Morning Brew last week points out that competitors of Google are "finding ways to chip away at the tech giant’s armor" when it comes to looking things up online, forcing Google to make some changes to its most well-known service.
At Fortune’s Brainstorm Tech conference last week, Google exec Prabhakar Raghavan admitted that around 40% of Gen Z prefers searching via TikTok or Instagram over Google. Also, internal Google data also shows that around 55% of product searches start on Amazon, not Google.
From the article:
Read more here: https://www.morningbrew.com/daily/st...3df23b912e34cbSensing weakness, investors are beginning to dip their toes in fresh competition.
The customizable, ad-free search startup You.com announced yesterday that it raised $25 million in Series A funding, following a $20 million seed round last fall.
Google isn’t taking the threat lightly, either. To adapt to changing search expectations, the company is trying to improve search by implementing new features such as augmented reality and AI that helps lead users toward relevant video results (including on TikTok and Instagram).