Google losing its search dominance to TikTok, Instagram

[The Buzz]

An article from the Morning Brew last week points out that competitors of Google are "finding ways to chip away at the tech giant’s armor" when it comes to looking things up online, forcing Google to make some changes to its most well-known service.

At Fortune’s Brainstorm Tech conference last week, Google exec Prabhakar Raghavan admitted that around 40% of Gen Z prefers searching via TikTok or Instagram over Google. Also, internal Google data also shows that around 55% of product searches start on Amazon, not Google.

From the article:

Sensing weakness, investors are beginning to dip their toes in fresh competition.

The customizable, ad-free search startup You.com announced yesterday that it raised $25 million in Series A funding, following a $20 million seed round last fall.

Google isn’t taking the threat lightly, either. To adapt to changing search expectations, the company is trying to improve search by implementing new features such as augmented reality and AI that helps lead users toward relevant video results (including on TikTok and Instagram).

Read more here: https://www.morningbrew.com/daily/st...3df23b912e34cb

[newcustomeroffer]

Can't claim to be in the generation Z age group, but for topical news I use twitter search over google every time personally.

[casinea]

Has anyone seen good results from marketing on TikTok from a gambling affiliate perspective?

[Danville]

Wow - it's a whole new world. I feel like a dinosaur.

[xecutable]

Last time I checked competition wasn't a bad thing, and it didn't make the news ....

[Malikbhai]

Google execs took the right decision by buying out Android; when it was being spread out in the smartphone industry.

They have already missed the train, when it comes to micro-videos culture among the teens and 20-somethings.

Google will eventually become Kodak.

[oncasi_taku]

Interesting data.
Up until now, SEO has been the main focus, but should we be considering inflows from SNS as well?

[Hotei Productions]

Same here

Wow - it's a whole new world. I feel like a dinosaur.

[PaulEchere]

I think I might actually try tiktok, not sure how is it going to look like yet, as I still need to do some research, but I will post about it here at some point

[Sherlock]

I wanted to ask what they are looking for at tiktok. But more accurate is: what they are looking for?

I am the dinosaur. Bt I guess they search something about celeb XYZ, Mother Earth or how to change a gender.

[MegaPari]

Well I can assure you that the phrase "I've seen it in TikTok" is more common than any else when it comes to searching the info among Gen Z. And to some extent i tend to agree - you only need to watch a snappy 10sec video with a text in it than go through tones of trashy add websites with poor UI.

[MegaPari]

Has anyone seen good results from marketing on TikTok from a gambling affiliate perspective?

I would definitely conduct some research or maybe start a thread with this question as we see that the TikTok target audience is not limited with teenagers under 18 anymore. Moreover it is hard to deny the influencer-marketing growth. I really would not reject the affiliate perspective but one should collect data first

[Grand_RexAffiliates]

I am not sure if Google actually is losing dominance
Yes, there are more people looking into the things like TIKTOK and other platforms but Google still holds a lot of value in terms of sales conversions for the online casinos at least

I do not think that people will get good sales conversion on TIKTOK or any other platform like it Instagram. Google in terms or organic traffic is still one of the finest. Also, depends on the niches but for gambling Google has to be one of the best no doubt. I am sure if people ask the online casinos for instance they will tell them about it that organic traffic has to have a good sales conversion from google search results compared to any other platform

[AussieDave]

If it's mostly Z Gen, then disposable income isn't exactly a strong point, here... just sayin!

[Grand_RexAffiliates]

I actually agree with this point here as disposable income for this age group is not really a thing quite frankly

[xecutable]

I actually agree with this point here as disposable income for this age group is not really a thing quite frankly

Funny most of them I see around the space, either have rich parents and unlimited money available to them, or do work and make good money. Who are these bum kids that you guys see who are in their early 20s and without a job or money?

[Grand_RexAffiliates]

Yes, Xecutable you are right these BUM kids with all the money in the world from their parents are actually a rare breed. We need to understand most people in their 20's do not have money period

[Nord]

TikTok bans most gambling content. There is some plinko videos escaping that, but generally speaking.
On top of that, I have seen some of the results from TikTok and it's awful. 15 million views on a video = 10 FTDs if you are lucky.

[TimoWeber84]

TikTok has always deleted my casino content directly. Does anyone know if casino content is banned on TikTok? How to post affiliate links without deleting everything right away?

[MegaPari]

I am not sure if Google actually is losing dominance
Yes, there are more people looking into the things like TIKTOK and other platforms but Google still holds a lot of value in terms of sales conversions for the online casinos at least

I do not think that people will get good sales conversion on TIKTOK or any other platform like it Instagram. Google in terms or organic traffic is still one of the finest. Also, depends on the niches but for gambling Google has to be one of the best no doubt. I am sure if people ask the online casinos for instance they will tell them about it that organic traffic has to have a good sales conversion from google search results compared to any other platform

Point. According to the traffic statistics to MegaPari, searching engines are at the first place.