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    Default Google unveils revamped SEO Starter Guide

    On Tuesday, Google launched a new and updated SEO Starter Guide, which it says will replace both the old Starter Guide and the Webmaster Academy. The updated version "builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites."

    From the new guide's intro:

    This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.

    Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.
    Here is a link to the revamped guide: https://support.google.com/webmasters/answer/7451184

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