GPWA Times Magazine: What Makes a Program Affiliate Friendly?

[GPWA Daniel]

Lee-Ann Johnston explains that long-term growth starts when programs focus on being affiliate friendly every step of the way.

(This article was originally published in the January 2026 edition of the GPWA Times Magazine.)

[newcustomeroffer]

I'd also add not adding predatory quotas and being small affiliate-friendly, that kind of thing.

[NoDepositCasinos]

I'd also add not adding predatory quotas and being small affiliate-friendly, that kind of thing.

One point I’d add (and it’s somewhat implied under onboarding and values) is the importance of clear, consistent communication. Knowing who the right person is to reach out to, having an idea of typical response times, and being treated with basic courtesy really matters. It shouldn’t feel like you’re asking for a favor or being treated like an enemy. That’s the minimum standard for keeping a decent business relationship.