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  1. #1
    Join Date
    March 2006
    Costa Rica
    Thanked 171 Times in 119 Posts

    Default Great Chat with Gian from Canaffco, Here's the topics covered.

    The other day I decided to see what was going on over at CAP. I found that Gian from Canaffco was going to have a chat room get together at the CAP chat room. Gian just so happens to be the only guy that I know that has been a long term veteran in charge of a wide range of gambling affiliate programs. Since he runs the affiliate programs from blackjack to Reefer Poker I'm pretty sure that gives him a unique perspective on what's the best converting and successful programs and why.

    I was surprised when only a handful of people were there (small hand at that! lol)

    He talked about the programs that have good growth are the ones that are "sticky" and target a unique audience. One example he gave is Reefer Poker where the audience is specific and life style orientated. The uniqueness helps it stand out and can easily spread by word of mouth.

    So, my recap would be: (1) target a specific niche on their level and (2) try to make the content unique and "sticky".

  2. #2
    thepokerkeep's Avatar
    thepokerkeep is offline Private Member
    Join Date
    October 2007
    London Canada
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    Thanked 1,213 Times in 799 Posts


    I'm sorry I missed Gian's presentation. He's a wealth of information and a great resource for those wanting to expand or improve their business.

    I hope he makes himself available at another time so those who missed this chat will have the opportunity to learn from a master.
    Terry - The Pokerkeep
    President / CEO - Gambling Affiliates Union

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