GVC is offering 160.90 pence a share in cash and stock, plus a contingent value right worth as much as 42.80 pence a share, the companies said in a statement Thursday. That would represent a premium of 50 percent to Wednesday’s closing price for Ladbrokes.
“We think the combination makes sound strategic sense given the significant synergies” of 70 million to 100 million pounds, amounting to 15 percent to 20 percent of pro forma pretax profit, Morgan Stanley analyst Ed Young wrote in a note.
Ladbrokes Coral shares jumped as much as 29 percent, with GVC up as much as 8.3 percent, early Thursday in London.
A combination of GVC, which owns online gambling platforms including Partypoker and Sportingbet, and betting-shop operator Ladbrokes Coral could spark even more consolidation in the sector. Ladbrokes Coral, whose traditional betting shops in the U.K.’s town centers are fading, would get more exposure to the expanding digital gaming business, while GVC could reach more potential customers for its online platforms.