View Poll Results: Have you made a purchase that was influenced by banner advertising?

20. You may not vote on this poll
  • Yes, I purposefully incorporate banner advertising as a positive factor in my purchasing decisions.

    1 5.00%
  • Yes, I do not purposely prefer what I see advertised, but I have made at least one purchase that directly resulted from banner advertising.

    6 30.00%
  • Yes, I can not identify a specific influenced purchase, but I believe banner advertising has influenced my purchasing decisions.

    10 50.00%
  • No, I believe that banner advertising does not influence my purchasing decisions.

    2 10.00%
  • No, I avoid a product or service if I see banner advertising for it.

    1 5.00%
  • No, I've never seen a banner ad (really? scroll up).

    0 0%
Results 1 to 12 of 12
  1. #1
    CityGuard's Avatar
    CityGuard is offline Former GPWA Program Manager
    Join Date
    July 2006
    Northern Virginia
    Thanked 672 Times in 392 Posts

    Default Have you made a purchase that was influenced by banner advertising?

    Last night I made my first purchase that I can directly attribute to banner advertising. I saw a banner when I was focused on a completely different topic, clicked, researched the product on the merchantís site, researched similar products through search, and ultimately chose to purchase from the merchant whose banner I had initially clicked. It was a product I was not previously thinking about buying, although I was familiar with the company.

    Iím sure advertising in general, and banners in particular, have influenced other purchases Iíve made in the past and will influence more in the future, but this one stood out because the influence was so direct Ė- I wouldnít have made the purchase without seeing that banner, and the purchase was not only of the product advertised but through the specific merchant doing the advertising.

    So now Iím curious, how do you see banners influencing your decisions?
    I have left the industry and earned a law degree at Indiana University Bloomington, Maurer School of Law. Here are ways to stay in touch with me:
    > Facebook:
    > LinkedIn:
    > Skype: StevenCorfman
    > Phone: +1 617 785 9324

    Inquiries intended for an administrator or staff member can be directed to Anthony Telesca through the forum (username Anthony) or to the general contact address manager AT gpwa DOT org.

  2. #2
    RayUK's Avatar
    RayUK is offline In Memorian, 1964-2016
    Join Date
    January 2009
    Thanked 75 Times in 63 Posts


    Sometimes a good banner ad will catch my attention, and trigger me into looking into that service (or whatever) a bit more. I won't go from 'never heard of it' to 'must have' just from the banner ad but I have had my notice brought to things by banner ads before.

    Also they can be useful as being 'click here to get here' things - that is if I am looking to click through to something I am researching, the banner ad is a big obvious thing that I can click to get to the vendors site without hunting for a link etc.
    Fun Bingo Online Facebook Twitter

    Tu ne cede malis sed contra audentior ito

  3. #3
    praxis's Avatar
    praxis is offline Public Member
    Join Date
    April 2010
    Thanked 4 Times in 4 Posts


    Banner and display advertising has been around forever, so they must work. Even though it may not make you click and buy it can certainly awake an interest for the product or service. Banners are also great for building brand recognition.
    For us banner and display adveritising is one of the most powerful methods to incorporate our message and increase buyer awareness.

    Who else uses banner and other display media as part of their traffic methods?

  4. #4
    Doolally's Avatar
    Doolally is offline Private Member
    Join Date
    February 2003
    Thanked 731 Times in 572 Posts


    I often click on a banner that leads me to a site I might find interesting. If I like what I see, it often leads to a sale from that banner and I'll probably bookmark the site for future as well.

  5. #5
    thepokerkeep's Avatar
    thepokerkeep is offline Private Member
    Join Date
    October 2007
    London Canada
    Blog Entries
    Thanked 1,213 Times in 799 Posts


    I have purchased books due to Amazon banner ads.

    When considering what affiliate programs merit further investigation I have definitely clicked on the banners here and at AGD.

    In my personal experience, a small/fairly inexpensive purchase is often triggered solely by a banner ad while more important purchases/decisions are influenced by a combinaiton of first seeing a banner, then doing the appropriate research.
    Terry - The Pokerkeep
    President / CEO - Gambling Affiliates Union

    Casino Affiliate Programs
    Affiliate Resources
    Gambling Affiliate Program Blacklist

    Email: admin @

  6. #6
    LuckyLizzy's Avatar
    LuckyLizzy is offline Public Member
    Join Date
    September 2009
    Orlando, Florida
    Thanked 50 Times in 38 Posts


    I have recently warmed up to banner advertising and have even made a purchase after clicking on one.

    I didnt always used to be that way though as I used to completely ignore any ads flashing at me online thinking it would lead me to an unwanted site or give me a virus. But after realizing that this was just a misconception and that most banner ads are actually good, I have changed my mind about them.

    Has anyone else had the same opinions as I did?

  7. #7
    bonusbeast is offline Private Member
    Join Date
    October 2009
    Thanked 22 Times in 21 Posts


    I can't remember ever making a purchase from a banner add, but like "thepokerkeep" said, I have signed up for affiliate programs through some of the forums. Of course us as webmasters have more of a banner blindness than the average web surfer.

  8. #8
    Karim.ZamaMedia's Avatar
    Karim.ZamaMedia is offline Public Member
    Join Date
    May 2010
    Thanked 0 Times in 0 Posts


    I will click a banner that I find interesting just to see where I end up. I would never make an on the spot purchase though. Having dealt with a lot of CPA campaigns I know a lot of products are all hype.

    I even like to look at the landing page just to see how they are marketing their products, maybe gain a few ideas of them.

  9. #9
    Luvin Poker Lin's Avatar
    Luvin Poker Lin is offline Former AM
    Join Date
    April 2010
    Las Vegas
    Thanked 2 Times in 2 Posts


    I don't believe I have ever made a purchase through a banner. I do however think banners are a great way to get product recognition. They are a great way to get your name and logo out there and recognized. Studies have shown that if you see something 10 times you will remember it even if your not making an effort to do so.
    Last edited by Luvin Poker Lin; 10 May 2010 at 4:26 am.

  10. #10
    bb1web's Avatar
    bb1web is offline Private Member
    Join Date
    October 2003
    Thanked 412 Times in 252 Posts


    I think the one thing that has changed is that just as CG pointed out that he did, is he researched the product before making a purchase.

    That tells me that you'd better have a product worthy of its salt or you're just advertising for someone who does.

    Nice subject.

    edited to add that back in the day you could get an impulse sale based just on the banner, and I confess I have in my early days made some very bad choices which is how I learned to do what CG said, and research the products more thoroughly.

    good things to add in your search with the name of the product are : warning, did not do, rip-off, do not buy, didn't like, not worth, anything you can think of that might be used by a real person to complain about that product.

    The good things will be too plentiful due to aff advertising (meaning good things said about them by actual purchasers) but focus on those negatives and then if you don't get a lot of relevant results in your search then you probably have something pretty good or at least you'll be aware of what to beware of: and also just as importantly is you'll probably learn which companies to avoid buying from.
    Last edited by bb1web; 10 May 2010 at 2:32 am.
    Almost Here! How would you like to be able to get not just one sign up from your player, or even a couple, but every single casino they join from here on? I've a plan that can make that happen and it will likely also tell you every time the player is active within the casino.

    Gambling Affiliate Place
    Slot Machine Games
    Casinos Accepting USA Players
    Real Time Gaming Slots
    slots tip
    avoid non paying casinos

  11. #11
    Renee's Avatar
    Renee is offline Sponsor Affiliate Program
    Join Date
    August 2005
    Blog Entries
    Thanked 3,525 Times in 2,200 Posts


    I'm pretty sure I've done this often actually... I just can't remember the last time I did it.. even though I'm sure it was recently..

    Next time I do I'll have to post..

    Good thread topic Steven.
    Renee, Affiliate Program Manager
    Affiliate Program for
    Best Affiliate Manager - CAP Awards 2008
    Best Casino Affiliate Manager - CAP Awards 2009
    Best Casino Affiliate Manager - iGB Affiliate Awards 2010

  12. #12
    martin b is offline Public Member
    Join Date
    May 2010
    Thanked 0 Times in 0 Posts


    i hate this tipe of advertising, and i try not to reward the people who are using it, but i guess that with out noticing i did bought stuff

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts