Hell Partners - Content removal request

Received the following from Hell Partners. Did anyone else? Anyone know what's up?

Hi! I’m reaching out with a small request regarding HELL Partners. We’re currently making some internal updates and reviewing our brand presence across external platforms, so we’d like to remove all existing HELL Partners content and mentions that can still be deleted. This includes reviews, articles, posts, and any other materials on the website, as well as mentions across social media. Everything is fine on our side — this is simply part of an internal process to update our external brand presence. We’d really appreciate your help with this https://www.gpwa.org/forum/images/im...m/1f64f@2x.png Thank you!

Seems suspicious. If they are not going out of business and just want to update their brand presence, why not just do that by renegotiating their agreements and asking to make the corresponding changes? That would be much more convenient. It doesn't make sense to me, but I don't know if I'm missing something.

they just purchased a position campain so maybee you are getting punked by a compeditor? email legit that sent it?

no, business as usual here