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Hi all. Posted a couple of times in SEO and T&Cs before getting round to introducing myself, so doing that now.
I run a Serbian language casino bonus and slots site, licensed operators only, started this spring. Small market, handful of operators, so it's a different game from UK or Ontario. I'm more comfortable with the technical side than the commercial side, which is mostly what I'm here for.
Anyone else working a smaller regulated market? Curious whether the usual advice scales down.
Looks pretty good for a first site. Noticed that some pages have Serbian characters, others don't. But, overall, a very good job.
PM me if you need any help from a fellow Serb.
Hello Juan! Thanks for the review. :wave:
I wanted to see if you have any pointers or suggestions regarding actual audience for this type of website? I'm struggling getting clicks, even though I'm one of the first ones for "slot bonus" keyword for example (after casinos ofc.).
Or do you suggest to me to also open similar ones for other countries? Thanks a lot in advance.
Kind regards,
David
Welcome to the GPWA. I took a quick look at your website (using a translator) and have a few observations that might be helpful: Add more content to pages that are currently thin, and include multiple CTAs, because you’re losing clicks if you don’t make it easy for your audience to take the next step.
I would also improve the way the information is presented. For example, on “Slot Trikovi: Sta Stvarno Radi a Sta Ne”, the first part focuses entirely on the fact that there are no tricks, why that is, and what the myths are. In my opinion, that can feel underwhelming for someone who just wants to play. You could repurpose the content by saying something like: “Yes, there are no magical solutions, so we’ll cut to the chase and show you what actually works, plus the alternatives that are genuinely worth your time and money."
"David" sounds not like the common Serbian pal?! And I know some ...
Is it a site from a non native to try to enter balkan states?
I read something similar from someone looking for advice in Arab regions
Actually David is common name here. I think Serbia is the worst place to create this kind of website since there is casino monopoly whete they take all the first places in google search, so I certanly wouldn't choose Serbia if I wasn't living here.
That's actually my issue - I can't beat them and rank higher to get visitors.
Hey David, I'll send you a PM.
Your site looks good, has some strange wording in places (guessing you used some AI for content), but mostly looks fine.
Yes, Serbian market is strange as everybody has their own favourite high street bookie and they simply open an online account with the same bookie themselves. Not sure they really use Google and sites such as yours to compare different bookies/casinos.