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Hi Guys - Just wondered if I could get some input on the following:
I need to know the average CPA you get for a real money player in Sports, casino, poker and also bingo
Plus the average gross gaming revenue for a sports, casino and bingo player as well as the average gross rake for a poker player.
Cheers in advance
Alex
bump 8-)
Hi Alex,
I'll give this a shot, although I don't do CPA, I did scan some emails for reference.
CPA Info:
Casino - $75 to $250 or a hybrid of 10% and a set amount of $60
Bingo - $30 to $50
Sports - N/A
Poker - N/A
I don't evaluate my stats enough to provide the player revenue stats as I'm just happy to see figures in the black and get paid. lol I'd also venture to say that it's a time consuming thing to gather detailed info, but could be possible if requested from your affiliate manager.
Sorry I could not be of more help.
Quote:
Originally Posted by alexpratt
Hey Alex
I think you'll find the CPA "average" is different depending on the software platform you are working with.
For example, the casinos using a software that does not pay royalties can offer a higher CPA than one who runs MGS (this is also why you will see bigger bonuses at casinos who run non-royalty paying software).
Quote:
Originally Posted by alexpratt
Mate, it's difficult for anyone to give out average figures. It differs based on the software, operator, licensing jurisdiction, US or Non US.
Lowest and highest CPAs you can get in the market -
Bingo - $15 till $150
Casino - $50 till $500
Poker - $50 - $300 (can go higher based on qualifying criteria)
Revenue shares go as high as 50%, but it is important to note 50% of what? :) Sometimes operators deduct operating costs and other costs before calculating the aff's accruals.
Average life time player value for individual operators (Hi-Low)
Bingo - $150 - $1600
Casino - $300 - $2500
Poker - $300 - $1000
Hope it helps. For more details you need to buy me a pint :)
Sorry Alex, no CPA's anywhere. That's just leaving money on the table.
And "average" revshare is a very tough thing to provide, just because each partner site has a very different profile, depending on their retention levels and cross selling ability.
Also UK and European sites tend to be less likely to provide good breakdowns by customer. Data is usually aggregated together.
And finally, with revshare it is the top 10% of players that provide 90% of the revenue. A site with zero whales is lacklustre, but if you suddenly get one or two big players at a site - then that site is great.
:joy:
VERY TRUE which everyone needs to consider when deciding on a deal. A few good players can make your day.Quote:
Originally Posted by TheGooner