We all know the world is a very different place this year compared with a year ago. I decided it would be interesting to see how different it was, in terms of web traffic versus a year ago, so I turned to Google Analytics for some data. In the audience overview, I set the time period to 1 July 2020 - 30 September 2020 and said to compare that period to the same period a year earlier in 2019. I found mostly good news - three of the four sites I looked at were doing better in terms of pageviews. Here are the details for the four sites I looked at, highlighting pageviews, but looking at all eight statistics that Google analytics reports:
For the GPWA the news was mostly good:
Users: Up 27%
New Users: Up 27%
Sessions: Up 10%
Pageviews: Up 2%
Pages/Session: Down 7%
Sessions/User: Down 13%
Bounce Rate: Up 14%
Session Duration: Down 16% (although still at four minutes)
For the APCW the news was even better:
Pageviews: Up 58%
Session Duration: Up 55%
Sessions: Up 31%
Pages/Session: Up 21%
New Users: Up 18%
Users: Up 17%
Sessions/User: Up 11%
Bounce Rate: Down 7%
In between was our main affiliate site:
New Users: Up 62%
Users: Up 60%
Sessions: Up 52%
Pageviews: Up 28%
Sessions/User: Down 4%
Bounce Rate: Up 15%
Pages/Session: Down 16%
Session Duration: Down 18%
Worst of the sites I checked was our main consumer news site:
New Users: Unchanged
Bounce Rate: Up 2%
Users: Down 3%
Sessions/User: Down 3%
Sessions: Down 6%
Pages/Session: Down 7%
Pageviews: Down 13%
Session Duration: Down 22%
I'm curious how that compares with the changes you saw this last quarter versus the same period a year ago. Since this is the GPWA, I cast my vote based on the GPWA website. But as an affiliate I'd otherwise vote based on our main affiliate site, which was up 28%.
Michael