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  1. #1
    emg35 is offline Private Member
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    Default How Do People Evaluate a Web Site's Credibility?

    Results from a Large Study

    xhttp://www.consumerwebwatch.org wrote:

    Design Look 46.1% Overall
    Information Design/Structure 28.5% Overall
    Information Focus 25.1% Overall
    Company Motive 15.5% Overall
    Information Usefulness 14.8% Overall
    Information Accuracy 14.3% Overall
    Name Recognition and Reputation 14.1% Overall
    Advertising 13.8% Overall
    Information Bias 11.6% Overall
    Writing Tone 9.0% Overall
    Identity of Site Operator 8.8% Overall
    Site Functionality 8.6% Overall
    Customer Service 6.4% Overall
    Past Experience with Site 4.6% Overall
    Information Clarity 3.7% Overall
    Performance on Test by User 3.6% Overall
    Readability 3.6% Overall
    Affiliations 3.4% Overall

    xhttp://www.consumerwebwatch.org/news/report3_credibilityresearch/stanfordPTL_TOC.htm

    emg35
    emg35

    If you're a horse, and someone gets on you, and falls off, and then gets right back on you, I think you should buck him off right away (Jack Handy)

  2. #2
    VPJunkie is offline Private Member
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    Default

    If you're a horse, and someone gets on you, and falls off, and then gets right back on you, I think you should buck him off right away (Jack Handy)
    "Deep Thoughts by Jack Handy" - an old Saturday Night Live "skit" - I used to love that!! Phil Hartman's voice, wasn't it?


    GOOD info there, emg!! They missed my pet peeve, tho - spelling & grammar.

  3. #3
    emg35 is offline Private Member
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    Default

    Yes, I think it was Phil.

    emg35
    emg35

    If you're a horse, and someone gets on you, and falls off, and then gets right back on you, I think you should buck him off right away (Jack Handy)

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