View Poll Results: How effective is advertising for you?

Voters
26. You may not vote on this poll
  • Very effective for me

    2 7.69%
  • Effective most of the time

    6 23.08%
  • Not effective for me at all

    5 19.23%
  • I rely entirely on SEO

    13 50.00%
Results 1 to 15 of 15
  1. #1
    Don
    Don is offline Private Member
    Join Date
    January 2003
    Location
    Northwest US
    Posts
    193
    Thanks
    0
    Thanked 3 Times in 3 Posts

    Default How effective is online advertising?

    Not only how effective advertising is for you but how much advertising do you use to promote your sites? Also, what types of advertising do you use, or do you rely entirely on SEO?

  2. #2
    Engineer's Avatar
    Engineer is offline Private Member
    Join Date
    March 2007
    Posts
    524
    Thanks
    488
    Thanked 437 Times in 211 Posts

    Default

    I rely entirely on SEO. So far, it's worked well for me.

  3. #3
    matted's Avatar
    matted is offline Public Member
    Join Date
    June 2004
    Location
    Durham, NC
    Posts
    2,685
    Thanks
    118
    Thanked 328 Times in 222 Posts

    Default

    This is a tricky question. I do mostly SEO because of the cost. I had some success with a banner campaign here or there and adwords before the gambling ban. I think a talented advertiser willing to invest in quality ad placement can make it work.
    Owner, Cognitive Powers, Inc.
    Soon to be ex-webmaster
    Facebook, Twitter, and Linked In

  4. #4
    PokerAddictz is offline Private Member
    Join Date
    March 2007
    Posts
    72
    Thanks
    13
    Thanked 3 Times in 3 Posts

    Default

    I am very new to all of this SEO stuff. Does anyone have suggestions on where the best place to find information about it is?

    Thanks in advance.
    My 2 cents!
    PokerAddictz
    Play Poker Online Follow me - Twitter
    Play 2 Win Online Poker Follow me - Twitter

  5. #5
    TheGooner's Avatar
    TheGooner is offline Private Member
    Join Date
    March 2007
    Location
    New Zealand
    Posts
    4,278
    Thanks
    1,962
    Thanked 4,229 Times in 2,013 Posts

    Default

    I don't pay to advertise ANYWHERE. I'm always amazed at the inflated prices charged for poorly trafficked links on PR 4 PR5 PR 6 (etc).

    I rely on my content to provide traffic via SEO, word of mouth, and click of links.

  6. #6
    aksana's Avatar
    aksana is offline Private Member
    Join Date
    July 2006
    Location
    Europe
    Posts
    2,361
    Blog Entries
    3
    Thanks
    436
    Thanked 261 Times in 196 Posts

  7. #7
    MichaelCorfman's Avatar
    MichaelCorfman is online now GPWA Executive Director
    Join Date
    June 2004
    Location
    Newton, MA
    Posts
    4,239
    Thanks
    899
    Thanked 5,479 Times in 1,763 Posts

    Default

    Casino City relies primarily on SEO activities. However, we do get traffic through links others have placed on their sites (almost always links initiated by others because they like our content since we don't actively solicit link exchanges). We also get traffic through publicity. For example, we sometimes issue press releases, and I sometimes write articles published in magazines.

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot

    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

  8. #8
    AussieDave's Avatar
    AussieDave is offline Public Member
    Join Date
    November 2005
    Location
    from the land downunder
    Posts
    4,126
    Blog Entries
    1
    Thanks
    1,704
    Thanked 1,949 Times in 1,112 Posts

    Smile

    Organic SERPs are the best by far. These days, I believe most net user realise that these are likely to yield far better results than paid listings.

    In their day, PPC's were good for me, their ROI was well worth the investment.

    I also try to brand (market my sites well), as Michael made comment to, having people know your site, produces good results. I think this is especially relevant these days.

    How you go about putting that into practice, is dependant, I feel, on the niche your aiming for.

    Banners and what not, can be affective, but, again just throwing them up Willy Nilly is a waste of time IMHO.

    Reiterating, it's about how you approach it, that I think makes the BIG difference.



    Cheers



    Dave

    Edit: Wanted to add, that for webmasters starting out, gaining decent SERPs takes time. Instead of trying to obtain top 10 placements for highly competitive keywords/phrases and becoming jaded from no results, I'd recommend targeting less competitive search terms. Least with these you stand some chance of getting decent listings.

    Always think about the sites you trade recip links with. No one knows your site better than you...So keep that in mind and try to swap links with sites that will complement your site's content. Just don't swap links for the sake of swapping links.

    However, always remember the key aspects of success...Always use original content and avoid generic ad copies.
    Last edited by AussieDave; 27 March 2007 at 3:51 pm. Reason: Edit
    ---
    Compliance: a code word for control

    ---
    Do the right thing, even when no one is looking. It's called integrity.
    ---

    It's your right to be treated honestly: fairness for all igaming affiliates - doch.news

  9. #9
    bb1web's Avatar
    bb1web is offline Private Member
    Join Date
    October 2003
    Posts
    1,481
    Thanks
    592
    Thanked 412 Times in 252 Posts

    Default

    Hi all (Dave),

    while I'm rather certain your advice is ... absolutely correct in the aspects of SEO .. I disagree with this post in respect to OTHER than gambling-related searches

    These days, I believe most net user realise that these are likely to yield far better results than paid listings.
    reason for my answer:

    If you're searching for something that costs money ... go with a company willing to spend some to get their ads seen.

    seeking SEO results has in my experience often resulted in lesser quality..... definitely lesser customer service ..... than when I chose paid listings.

    I mention this because I'd suggest it strongly IF anybody is choosing ....... say to find a "widget" online.

    Go with the company you know you'll be able to find next week advertising in the same spot. Just saying my experience in such matters has led me to think this way strongly.
    Almost Here! How would you like to be able to get not just one sign up from your player, or even a couple, but every single casino they join from here on? I've a plan that can make that happen and it will likely also tell you every time the player is active within the casino.

    Gambling Affiliate Place
    Slot Machine Games
    Casinos Accepting USA Players
    Real Time Gaming Slots
    slots tip
    avoid non paying casinos

  10. #10
    AussieDave's Avatar
    AussieDave is offline Public Member
    Join Date
    November 2005
    Location
    from the land downunder
    Posts
    4,126
    Blog Entries
    1
    Thanks
    1,704
    Thanked 1,949 Times in 1,112 Posts

    Default

    Hi bbw,

    Probably should have made it clearer, I was speaking purely from a gambling/casino point of view.

    Thanks for pointing that out though...

    As an example...do a search for say "casino strategies" on google...

    The paid listings IMHO are simply out to jag suckers...Where as the organic SERPS are likely to contain the exact information that was searched for.

    Although I tend to agree with you, I'm finding of late, more and more tricksters are using paid submissions in main stream searches to catch the unaware.

    IMHO these type of listing @ least in our industry have caused a lot of people to tar us all with the same brush...I guess its cousin would be the casino Spammers for instance; not forgetting the damage that gator & adware did also...


    Cheers



    Dave
    ---
    Compliance: a code word for control

    ---
    Do the right thing, even when no one is looking. It's called integrity.
    ---

    It's your right to be treated honestly: fairness for all igaming affiliates - doch.news

  11. #11
    Don
    Don is offline Private Member
    Join Date
    January 2003
    Location
    Northwest US
    Posts
    193
    Thanks
    0
    Thanked 3 Times in 3 Posts

    Default

    PokerAddictz, these links may have the info you're looking for.
    Check out their articles and tools, experiment with your own site....

    http://www.sitepronews.com/
    http://www.seomoz.org/
    http://www.gorank.com/
    http://www.webceo.com/
    http://www.w-edge.com/articles/highrank.htm

  12. #12
    bb1web's Avatar
    bb1web is offline Private Member
    Join Date
    October 2003
    Posts
    1,481
    Thanks
    592
    Thanked 412 Times in 252 Posts

    Default

    Hi again all (Dave),

    no I think you and I were running along the same path ... (thus why I said aside gambling ads)


    I just said that in hopes of maybe saving someone here from choosing the natural results when searching for "other than gambling" such as widgets.

    in that case .... ya I strongly advise going with a company that pays to be there.

    and btw: I'm one of those shysters who uses paid ads to get traffic but as I charge for an ebook about slots ...... I refund every single dime to readers and then send them a link ..... costs me about $1 to $1.55 to do this ..... not incuding the traffic that DOESN"T produce a "buy". ...... which I'm sad to report in my case ..... is considerable lol.

    That said: those that do "buy" ... feel they got a great deal as their money is refunded and they get what they were willing to pay to get ... for free.

    it IS working .... but its not an easy hill to climb. *wish I'd learned SEO a long time ago. lol.

    edited to add: all that said: what hurts is going to such extremes and then not having a way for players to deposit/get paid that is reliable. My current concerns and what is holding me back is not the buying such ads . ...... but rather waiting for reliable banking solution to show up on the horizon.
    Almost Here! How would you like to be able to get not just one sign up from your player, or even a couple, but every single casino they join from here on? I've a plan that can make that happen and it will likely also tell you every time the player is active within the casino.

    Gambling Affiliate Place
    Slot Machine Games
    Casinos Accepting USA Players
    Real Time Gaming Slots
    slots tip
    avoid non paying casinos

  13. #13
    donnajyc is offline Public Member
    Join Date
    October 2006
    Posts
    21
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Default

    Quote Originally Posted by bb1web View Post
    If you're searching for something that costs money ... go with a company willing to spend some to get their ads seen.
    I suppose it depends on what you're looking for. I rarely click paid advertisers on search engines because they rarely have I'm looking for. The problem with paid links is they have the option to target any audience, not just those seeking what they have to offer. You ever notice ebay gets a result 99% of the time no matter what you search for? To test this theory, I'll go to Google and search for "cheap talk". Yep there it is, I can buy cheap talk for less at e-bay.com! LOL

    Then again, maybe someone really is trying to sell cheap talk on e-bay.. you ever go to ebay and search for belly button lint? Don't laugh, I'm not kidding There are people selling their own belly button lint on e-bay
    Donna Norman
    Gaming Details - Casino & Poker Reviews
    Editor / Writer
    Pearl Gaming Affiliate Program
    donna@pearlgaming.com

    Live what you love | Devotion defines success

  14. #14
    WinYourWayKyle is offline Private Member
    Join Date
    February 2005
    Location
    Burlington, Ontario, Canada
    Posts
    578
    Thanks
    8
    Thanked 42 Times in 37 Posts

    Default

    SEO all the way. Also, I would find by being an avid poster in some major "gambling" forums is a good way to brand your sites, by having it in your signature. Not so much by getting clicks from it, but people reading your posts and finding out who is running these sites....Just a thought....

  15. #15
    Enke is offline Public Member
    Join Date
    March 2007
    Posts
    29
    Thanks
    4
    Thanked 28 Times in 7 Posts

    Default

    SEO is definitely the way to go now days. Even if you purchase banner space on a high traffic website, the fact is that most savvy web surfers have "banner blindness". I would never, and I repeat ever buy advertising based on impressions either. (Not to say I haven't tried it before)

    But usually you will get very poor ROI if paying simply for impressions.

    Another thing to keep in mind is that you can buy up as much advertising or drive as much traffic as humanly possible via SEO, but if your sites content is bad, it still won't convert. Unfortunately the days of having a simple banner farm and watching the sign-ups roll in is behind us.

    One of my most successful media buys was a few years ago when I bought advertising on a penny stock trading forum. These were gamblers by nature and the thought of online poker was still somewhat new.

    Buying online advertising and getting solid returns is actually a science in itself. Think about it......if your top banner spot was yielding you $2000+ a month in CPA's, would you sell that spot for $1000? Probably not, think about this when buying online ad space. That space is probably not worth more to them per month than it is being sold for. You better have a catchy ad, and a great page for visitors to arrive at.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •