How important a role does visual content play on your site?

[MichaelCorfman]

Imagery continues to play an increasingly important role on the web. A fact that was reinforced to me today while reflecting on image searching. And why was I reflecting on image searching? Because Google's Director of Engineering for Google Images made a blog post on that topic earlier this week announcing a number of new features. Here is a link to the blog post:

Making visual content more useful in Search

She begins the article as follows:

When Search first began, our results were just plain text. But on February 24, 2000, something changed. It was the day after the Grammy Awards, and we noticed people were searching like crazy for Jennifer Lopez’s green dress. It was clear right away that people were looking for visual information, not just plain text. In the years that followed, the growth of mobile devices and small screens made it even more important to be able to quickly scan visual results.

So, for this week's poll I ask how important a role does visual content play on your site?

Besides voting in the poll, share how your use of visual content has changed over time, its importance as compared with other content on your sites, and how you think your use of visual content will evolve in the future.

Michael

[Cash Bonus]

I believe that visual content is just as equally important as any other content on my sites. Basically, I've always been taught that what you see is what you get (WYSIWYG). Visual content has changed over time with respect to people wanting more and more special offers on image banners and free bonuses, chips and coupons etc. There is definitely more demand now in our industry than there was only a few years ago.

[AussieDave]

people wanting more and more special offers on image banners and free bonuses, chips and coupons etc.

FYI (and others reading this) "visual content" is not defined by affiliate image banners and alike. Or for that matter... Call to Action Buttons! Instead, it's images and what not that compliments what the page's contextual content is about.

EG- lets say your doing a review on a certain slot machine. Then you'd have screen capture of that slot machine, along with images of its bonus game features. Granted, you may add a couple of casino banners or links to promote which casinos offer this "slot".

Likewise if it was Blacklist Casino Page, an image of a Skull and Crossbones or a Toxic Warning, would be consider acceptable "visual content".

However plastering a page with casino banners and what not isn't considered "visual content", least not if you want Google to see your pages as something valuable to users, and more than just, well... a banner farm

[Cash Bonus]

Yes, you're right. I didn't see it that way. I appreciate your help

[BestBonusBets]

I voted for as equally as important. Only seems logical that your website visually compliments your content equally.

[hitmyjackpot.com]

I'd say 50-50. If the website is not catching your eyes it won't be good but content also very important.

[best5-casinos.com]

It's a very interesting poll. I think for users, visuality might more interesting, however, google likes content too. We try to improve both, especially the content.