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  1. #1
    DanHorvat's Avatar
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    Default How many visitors for 20 FTDs?

    How many visitors does a website need in order to generate 20 first-time depositors (FTDs) in a month?

    Let's take two different scenarios,

    Scenario #1
    Low quality traffic, e.g. referral traffic from a news aggregator to a news site, the ad is only vaguely related to the topic of the news piece

    Scenario #2
    Highly targeted traffic, e.g. the visitor searched Google for "golden dragon casino review", we're #3 in SERPs, he clicked, and we want to make him deposit to that casino

    And we want 20 FTDs. How to achieve that? How many visitors do we need in scenario #1 and scenario #2? I got my own estimates, but I'm not sure if I'm even at the ballpark.

    I'm seeing the click-to-signup rate between 3% and 7%, and signup-to-depositor rate from 15% to 30%, depending on the program. For average quality traffic.

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  3. #2
    RacingJim is offline Public Member
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    Scenario 1, depending how vague the connection is could be anything from 1 in 200 to 1 in 2000, it'll be very low, put it that way.

    Scenario 2, review words, 1 in 10 I'd say is a good target to aim for. Signup to depositor 15-30% seems low, I always try for 50% or more on high quality traffic. I'd be very disappointed with the betting/casino sites if they could only convert 3 out of 10 people into proper customers once they'd made the effort to signup - PS I don't promote no desposit deals as they convert badly.

  4. #3
    DanHorvat's Avatar
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    Actually I think 1 in 2000 is way too optimistic for Scenario #1 as it would mean you need 40,000 visitors in order to get 20 FTDs, which is 1333 per day. It's not happening, that would be way too easy.

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    RacingJim is offline Public Member
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    Quote Originally Posted by DanHorvat View Post
    Actually I think 1 in 2000 is way too optimistic for Scenario #1 as it would mean you need 40,000 visitors in order to get 20 FTDs, which is 1333 per day. It's not happening, that would be way too easy.
    Yeh I think the stats I gave are probably more appropriate where it's sports betting news i.e. fairly closely topically related.

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    ive tried a low quality traffic site and the conversion rate is way over 1 in 10,000 - sad!

  7. #6
    Voids is offline Private Member
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    I currently get around 6,000 visitors a month and get less than 5 FTD's. Not sure if that's across the board or just my **** ratio.

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    Depends on many factors
    Im wondering of this stats, seems to me strange, but its true.

    Gambling traffic - 1400 unique visits, 3 sign ups, 0 new depositors. One famous bookmaker. So, traffic is not low cost, its sports/betting orriented, but at the figures, you see the result.

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    Quote Originally Posted by Voids View Post
    I currently get around 6,000 visitors a month and get less than 5 FTD's. Not sure if that's across the board or just my **** ratio.
    Thats sports betting right? I had in January 4761 casino visitors and 57 FTD´s
    Its even more difficult for me to get a significant amount of HQ traffic then turn this traffic into depositers!
    BUT on the end of the day counts the Net Gaming for each player ...

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    Voids is offline Private Member
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    Quote Originally Posted by eenzoo View Post
    Thats sports betting right? I had in January 4761 casino visitors and 57 FTD´s
    Its even more difficult for me to get a significant amount of HQ traffic then turn this traffic into depositers!
    BUT on the end of the day counts the Net Gaming for each player ...
    Sports tipping so yes sports bettors.

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    How did that works? You offer a lot of free tipps and free bets right?
    Maybe try to find a exclusive bookie offer from a youngster and promote alongside with your tipps.

    Honestly its not may business, but its seems punters are much more loyal the casino gamblers!
    So you really need something cool or fresh.
    I know its risky to try newcomer, but sometimes there is no other way!

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    wolfie is offline Private Member
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    Between 12k and 13,5 k in visitors per month and around 450 - 500 ndp's per month, all casino related. No idea how good those numbers are compared to others but I am guessing that's a pretty good conversion rate.

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    It depends on the program, and the nature of the traffic. I get anywhere from 1-3 FTDs per 500 visitors.
    Sweet Bet - Reviews of reputable online casinos, poker sites, sportsbooks & bingo halls
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    Quote Originally Posted by wolfie View Post
    Between 12k and 13,5 k in visitors per month and around 450 - 500 ndp's per month, all casino related. No idea how good those numbers are compared to others but I am guessing that's a pretty good conversion rate.
    500 ... Jesus, ok ... i take a seat, shut up and work on my new goal!

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  17. #14
    Voids is offline Private Member
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    Quote Originally Posted by wolfie View Post
    Between 12k and 13,5 k in visitors per month and around 450 - 500 ndp's per month, all casino related. No idea how good those numbers are compared to others but I am guessing that's a pretty good conversion rate.

    Awesome work mate.

    Don't think I've registered that many new depositors total!

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    wolfie is offline Private Member
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    Thanks, I hope I can keep those numbers up for a long, long time. It does depend a lot on the programme.

    Some stats of one of my best performing casinos in the first two weeks of february:

    Clicks 335
    Registered accounts: 61 (18.2%)
    New depositors: 23 (6.8%)
    Account to ndp: 23/61 = 37.7%

    Some casinos work well on my sites, some big, reputable casinos do absolutely nothing at all. And I am talking about really big brands here. Don't be afraid to try out new brands and see what works for your visitors. My biggest mistake in the beginning was only promoting the best brands because everybody was promoting them. I now go for a mix of big brands and newer, smaller but reliable brands.

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    Exactly! Same here! But the player value can be better with the older operators. Probably a question of good retention teams with the right language skills!

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  22. #17
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    Quote Originally Posted by wolfie View Post
    Between 12k and 13,5 k in visitors per month and around 450 - 500 ndp's per month, all casino related. No idea how good those numbers are compared to others but I am guessing that's a pretty good conversion rate.
    Impressive numbers!

  23. #18
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    I've seen the same as others here: casino sites with few visitors, but very high converting keywords, gets high FTDs, but sports betting sites that are about betting tips or news gets plenty of traffic, but few (percentage wise) FTDs.

  24. #19
    SecretSlotPlayer is offline New Member
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    I'm launching my first site in a couple of weeks, and call me sadistic but I like that it's not going to be easy.
    That said, I might be back here in a couple of months saying the exact opposite and crying into my cheap off license beer

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  26. #20
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    450-500 depostors per month for 12-13.5k traffic is something i wonder. I has not those new deposits on my 9 years work like affiliate in my main partner and has 4 websites. Maybe sports betting is low conversion niche as i see, or my traffic is not good at all. Very strange.

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