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  1. #1
    moizez is offline Private Member
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    Default How to monetize roulette strategy google visits

    Hi all,

    I am google top1 for spanish search for roulette strategy, got more than 2000 clicks from google every month but get just 1 or 2 FD every month.

    Would like to ask for your ideas to monetize this traffic.

    I've tried some ideas with no success, ideas like:
    - Send them to test the strategies at xxxcasino?
    - inbound link to a casino review-bonus page?
    - Flash playable roulette banner from casinoxxxx?

    Thanks in advance

  2. #2
    chaumi is offline Private Member
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    I have exactly this problem with strategy visitors to another casino game page, plenty of hits but nothing out of it.

    My theory on this is that strategy visitors (of any type/game) are implicitly already aware of the game and how and where to play it, hence they really do want to know about strategy when they hit the page and are unlikely to just sign up with somewhere new on the spur of the moment. They want the strategy, and will then head on back to wherever they're already playing it.

    Won't be true in all cases of course, there could be the odd visitor that's thinking 'I want to understand this' before getting involved, but suspect they're in a minority.

    If the theory is generally right then sticking run of the mill bonus offers in front of them won't work. Best I've managed to think up is to try and put something up that they may not have encountered before. For roulette, maybe live games if you haven't done that already. Tournaments possibly, but can't recall ever seeing any online roulette tournaments.

    An alternative may be to try sending them to social 'free-play' casino games sites, the returns will be low but maybe you could get the bulk.
    Last edited by chaumi; 18 June 2014 at 8:52 am. Reason: addition

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  4. #3
    Roulette Zeitung is offline Public Member
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    My opinion is, that if someone is promoting Martingale, Alambert or Labourche variations as a "good strategy", it's the best for the readers to run away from the site and never come back.

    People, who are searching for roulette, should not taken for an idiot. They have the right to receive substantial facts, real helpfully tips, learning something about gambling math to get a mental connection to the games instead of reading the common progression nonsense.

    At least once a week I receive a complaining email from players who are new at roulette, have played the named progressions or a variation of it and ask me what's going on. I tell them the truth, and there are some warning articles about this crap on my website.

    I don't know, what kind of "strategy" you are using on your website, but take care of the quality. Of course, it's work, but you can watch your face in the mirror without pain.

    Leopold

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    DanHorvat (21 June 2014), moizez (18 June 2014), ocreditor (18 June 2014)

  6. #4
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    roulette strategy traffic is known for its low conversion rates

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    moizez is offline Private Member
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    So. From your answers the best I could do is try to change their objetive by including some CTAs along the strategy article.

    CTAs "selling" things like live dealers , free play casino online, etc.

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    Quote Originally Posted by moizez View Post
    So. From your answers the best I could do is try to change their objetive by including some CTAs along the strategy article.

    CTAs "selling" things like live dealers , free play casino online, etc.
    I would try to change some of the casino brand/s listed, this is usually the main problem with conversions, sometimes a casino can convert nothing while other doing miraculous. This caused by many reasons.

    In simple words I would say you need to find the brands which are suitable to your traffic.

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    moizez (19 June 2014)

  11. #7
    iGamingWriter is offline Private Member
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    I've got to agree with Roulette Zeitung - I think it's very difficult to create an online gambling "strategy" page and stay on the right side of ethical. There's only so much that can be said about roulette strategy. If you bet more, you'll lose more. If you bet on a smaller range of numbers, the variance will be bigger. The second you sway into suggesting betting schemes without clearly stating that they do not improve the player's expected results you're selling snake oil.

    There are good ways to do strategy guides - take http://wizardofodds.com or http://beatingbonuses.com for example - but unless you've got a real flair for maths and programming it's very difficult to put together something that hasn't been done better elsewhere already.
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  12. #8
    Jokerman99 is offline Private Member
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    Quote Originally Posted by ocreditor View Post
    roulette strategy traffic is known for its low conversion rates
    Can take that a bit further and say gambling strategy traffic is known for its low conversion rates.

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  14. #9
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    A large 250 x 250 flash banner of an attractive LIVE roulette dealer might be worth adding.

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    Quote Originally Posted by sweetbet View Post
    A large 250 x 250 flash banner of an attractive LIVE roulette dealer might be worth adding.
    Good thinking !

  16. #11
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    I agree with Roulette Zeitung too.

    I read the translation of your Martingale piece, you're actually suggesting people to give it a go and making an incorrect assumption that the chance of the next spin is altered by the outcome of the last one - which it isn't.

    I'd convert strategy traffic by letting people sign up for free with some casinos to test the strategy in a demo mode. Or give them a no deposit bonus. People who look for roulette strategy are reluctant and not impulsive, and they're probably already aware roulette is a losing game.

    They'd still click a nice screenshot. I'd click...
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  18. #12
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    Just out of curiosity,
    what is your bounce rate?
    I mean, once you know if those 2000 monthly clicks actually read your website it will be easier to handle the conversion.

    I will skip the "ethical" discussion about martingale or other roulette strategies as it's not the question here,
    When dealing with roulette strategy k/w the main thing you need is for them to sign up to a brand, any brand - as if they are looking for roulette strategies - they probably already have an active player account and just looking for a smarter bet than just randomly betting on numbers. you need to offer them something else, more attractive.

    So, in my opinion any free offer/ exclusive bonus should work better for you.

    Cheers,

  19. #13
    Roulette Zeitung is offline Public Member
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    Quote Originally Posted by DanHorvat View Post
    I read the translation of your Martingale piece, you're actually suggesting people to give it a go and making an incorrect assumption that the chance of the next spin is altered by the outcome of the last one - which it isn't.
    Any progression is based on the the last 1, 2 ... up to 20 spins. That is not enough to alter anything and a problem with progressions, even with the winning progressions. If someone want to hurt his players purposely, then he shouldn't look into the mirror beginning from today ...

    The main reason never to promote these standard progression crap is, that only one or two unlucky Zero spins are enough to destroy the complete progression. I wrote an complete article about this to teach the readers, why with simple math examples.

    Quote Originally Posted by DanHorvat
    they're probably already aware roulette is a losing game.
    This is valid for over 90% of all players. But the few smart players, who handle the so called "Personal Permanence" can beat the single Zero (!) house edge of 1,35% ((18/37)*1) + ((18/37)*-1) + ((1/37)*-0,5) and win additional up to 0,65%, in total a favor of 2%. More is obviously impossible, and you see the problem with online casinos: Most online casinos don't have any "La Partage" and "En Prison" rules, and as a result, the house edge playing even chances at a single Roulette table is 2,7% and (only) 0,7% too high to beat the casino in the long run.

    Playing at American Roulette with Double Zero is sheer suicide.

    0,7 % sounds so small, but think about, that if you play e.g. perfect Black Jack basic strategy, you sometimes only play against 0,6 % house edge and can lose 100 (!) bets and more without any progressions in less then 500 hands. O.k. the swings are very different from Roulette and the math is very, very different, but it shows, that even a small favor can quake towers.

    You see so often Martingale and other crap on websites, because many website owners have absolutely no idea about the game and invest no efforts to write quality and unique (!) content.

    Leopold

  20. #14
    moizez is offline Private Member
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    Quote Originally Posted by onlineslotgames4u View Post
    Just out of curiosity,
    what is your bounce rate?
    I mean, once you know if those 2000 monthly clicks actually read your website it will be easier to handle the conversion.

    I will skip the "ethical" discussion about martingale or other roulette strategies as it's not the question here,
    When dealing with roulette strategy k/w the main thing you need is for them to sign up to a brand, any brand - as if they are looking for roulette strategies - they probably already have an active player account and just looking for a smarter bet than just randomly betting on numbers. you need to offer them something else, more attractive.

    So, in my opinion any free offer/ exclusive bonus should work better for you.

    Cheers,
    Got a 70% Bounce Rate, I should start by lowering that

  21. #15
    Simmo! is offline Public Member
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    Or you could show them something that genuinely affects their chances like "no-Zero" roulette (it used to be at Betfair and still is at BetVoyager, possibly elsewhere too). The game has lower bet limits I think and I doubt you can use a bonus on it but it's quite possibly an acquisition tool.

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