How much do you think the domain slots.com is worth?

**MichaelCorfman** · 5 May 2010, 5:43 pm

Earlier today an auction was started for slots.com by GPWA forum member ChristinaSlots. The auction is scheduled to end next Wednesday afternoon.

Earlier this year the domain poker.org sold for a cool one million dollars, more than five times more than the highest price ever paid for a .org domain before then (the previous high price was engineering.org which sold for $198,000).

.com domain names are generally valued much higher than the corresponding .org domains, so it will be interesting to see if the auction results in the sale of slots.com over the course of the next week.

There is currently a bid in for the domain for $4,000,000 within the first few hours of the auction, but that is less than the reserve price of $5,000,000, so we'll all have to wait and see what happens.

You can see the current status of the domain auction here: https://www.snapnames.com/store/even...toreName=event.

For most affiliates, these prices are just a bit beyond reach, but I think an operator with deep pockets can make a case that over the long term a domain like this can generate a positive return on the investment.

What do you think? How much do you feel this domain could be worth to the right operator? Besides voting in the poll, share you thoughts about how domains like this should be valued.

Michael

**arkyt** · 5 May 2010, 9:04 pm

Be extremely surprised if it sells for 5m + ...

Call me a lemon, but I find that early $4m bid a bit suspicious.

**GamTrak** · 6 May 2010, 9:46 am

I say 1 Million or less, but they may find someone that has money to burn so who knows. Someone spent a Record $106.5 million on a Picasso Painting 'Nude, Green Leaves And Bust' yesterday so anything is possible.

**Professor** · 6 May 2010, 9:59 am

I agree with Robin. A domain name by itself is no longer a guaranteed fortune for the holder. In the current market I doubt we will see any records set or broken.

**casinobonusguy** · 6 May 2010, 10:34 am

Should we start a game of guess who the winner will be? LOL

**casinobonusguy** · 6 May 2010, 10:35 am

Originally Posted by arkyt

Be extremely surprised if it sells for 5m + ...

Call me a lemon, but I find that early $4m bid a bit suspicious.

I SEE TWO BIDS the start price was 3 million

**bonusbeast** · 6 May 2010, 8:16 pm

My original guess was around 2 million, but if that 4 million is a legitimate bid I don't see it going for much more than that.

**penny-slot-machines** · 6 May 2010, 8:40 pm

If it turned into bidding war between IGT, Aristocrat, Bally, WMS etc., the price could go anywhere...

I dare say that Wynn, MGM, Harrahs etc would have a fair bit of cash to spend too, if they decided they wanted the domain

**casinogod** · 6 May 2010, 9:28 pm

I have no idea but what a cool domain name

**BenjaminMarketing** · 6 May 2010, 11:34 pm

Originally Posted by arkyt

Be extremely surprised if it sells for 5m + ...

Call me a lemon, but I find that early $4m bid a bit suspicious.

Perhaps that early 4mil bid is a shill? I mean, if you could really start your number that high, would you do it?

In this market, 1.5 tops would be the number I would look for, but again..there are no guarantees at this point. That would be one hell of a domain flip if it isn't seasoned and aged already.

**MichaelCorfman** · 7 May 2010, 6:23 am

Originally Posted by BenjaminMarketing

Perhaps that early 4mil bid is a shill? I mean, if you could really start your number that high, would you do it?

In this market, 1.5 tops would be the number I would look for, but again..there are no guarantees at this point. That would be one hell of a domain flip if it isn't seasoned and aged already.

The way the auction was set up 4 million was the minimum bid that could even be entered. I know because I tried to enter a bid for $100,000 just for yucks and it was rejected with a message that the minimum bid was 4 million. And that is less than the reserve, which is set to 5 million, so there is no guarantee of a sale here unless the bidding moves above that amount.

I agree that those sort of valuations are difficult to impossible to justify from an affiliate perspective, but I think higher valuations by an operator or major player in the gaming industry are possible.

Michael

**brean78** · 7 May 2010, 7:56 am

Originally Posted by MichaelCorfman

I agree that those sort of valuations are difficult to impossible to justify from an affiliate perspective, but I think higher valuations by an operator or major player in the gaming industry are possible.

This is what it is all about, its more about branding than anything else. I will assume that Microgaming, Playech or RTG will be eyeing this domain, as it will give them a real nice domain to exhibit their software.

It's the same reason Russian Standard bought Vodka.com a few years ago. The domain may never sell 3 million dollars worth of vodka through the site, but its worth its weight in gold for the brand.

**arkyt** · 7 May 2010, 3:46 pm

Originally Posted by BenjaminMarketing

Perhaps that early 4mil bid is a shill? I mean, if you could really start your number that high, would you do it.

Well it doesnt help that they actually list what the reserve is - thus encouraging meaningless bids less than that amount. In this case, it would be nice to see who the bidders are.

I reckon even though there exist plenty of reasons to give the impression of "value and interest", at the end of the day someone is either going to see value in it or they aren't.

**casinojack** · 7 May 2010, 3:49 pm

250k tops..If it was onlineslots.com, maybe more.

Good luck though.

**TheGooner** · 7 May 2010, 7:17 pm

Originally Posted by brean78

It's the same reason Russian Standard bought Vodka.com a few years ago. The domain may never sell 3 million dollars worth of vodka through the site, but its worth its weight in gold for the brand.

Worth it's weight in gold? Really
How much does a domain actually weigh anyway ?
Oh ...

**Doolally** · 8 May 2010, 5:28 am

I guess it depends what you want to do with it. Just an online site, $2-$4 Million tops for me!

If I was Wynns or Harrahs or someone like that though I might want to build a casino in Macau or similar that's mainly slots themed and call it "Slots."

The price then doubles at least as the brand value is huge and could present a large number of spin-off options!

**casinobonusguy** · 8 May 2010, 10:20 am

We sold a domain /site for $xxx,xxx and we allowed all bids but set a reserve .Normally when bidding in snapnames you will see the user name of the bidder.If I were Christine I would be asking the auction people to change how 'anyone' can bid without some sort of financial verification ,there are losers out there with nothing better to do but put fake bids on legitimate auctions.

**MichaelCorfman** · 9 May 2010, 7:19 pm

Well, the bidding stood at $4,000,000 for a while, but there has now been an additional bid for slightly more. Currently the high bid is $4,050,000.

Michael

**brean78** · 10 May 2010, 8:20 am

Originally Posted by TheGooner

Worth it's weight in gold? Really
How much does a domain actually weigh anyway ?
Oh ...

Who knows, but the way things are going it is probably going to worth its weight in Platinum!

I think the reserve is set at $5 million, so the speculation, intrigue and euphoria may all be for nothing.

**KasinoKing** · 11 May 2010, 4:25 am

I wouldn't give $50 for it.
First thing I saw on the homepage is 2 rogue casinos.
I can make a living without ripping off players.

KK

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