View Poll Results: How much more revenue would you have if all cross-marketing tracked back?

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  • No Change

    0 0%
  • 1% to 2% more

    1 11.11%
  • 3% to 4% more

    2 22.22%
  • 5% to 6% more

    1 11.11%
  • 7% to 8% more

    0 0%
  • 9% to 10% more

    2 22.22%
  • 11% to 15% more

    0 0%
  • 16% to 20% more

    1 11.11%
  • 21% to 30% more

    1 11.11%
  • 31% to 40% more

    0 0%
  • 41% to 50% more

    0 0%
  • More than 50% more

    1 11.11%
Results 1 to 4 of 4
  1. #1
    MichaelCorfman's Avatar
    MichaelCorfman is offline GPWA Executive Director
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    Question How much more revenue would you have if all cross-marketing tracked back?

    In a tough economic environment, and even in a good one, every penny counts. Lately affiliates have increasingly scrutinized activities they consider to be cross-marketing where they are not credited. Instances of untracked cross-marketing can range all the way from an isolated mistake, fixed right away, that probably had little real effect to deliberate and malicious theft of players from affiliates.

    From a revenue measurement perspective, a typical affiliate view is that any revenue from a sign-up at a property featured in a mailer or on a website a player is visiting because of a relationship started by the affiliate that is not tracked back to the affiliate is revenue lost due to untracked cross-marketing.

    Using that definition of lost revenue from cross-marketing, how much larger do you think your revenue would be if you received all of that extra cross-marketing revenue?

    Michael
    GPWA Executive Director, Casino City CEO, Friend to the Village Idiot

    Resources for Affiliates: iGamingDirectory.com, iGamingAffiliatePrograms.com, GamingMeets.com

  2. #2
    casinobonusguy is offline Private Member
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    Michael This is a tough one as we would need to know just how many of these programs are doing it.Based on what I do know i think we are at much as 20% .

  3. #3
    GCG
    GCG is offline Public Member
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    Depends on how much highrollers are wooed away, for some months it can be as high as 80 to nearly 100%.

  4. The Following User Says Thank You to GCG For This Useful Post:

    pdjoe (28 April 2011)

  5. #4
    pdjoe's Avatar
    pdjoe is offline Private Member
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    I voted on the low side being 3 or 4%. Even that can add up to thousands of dollars lost per program per year. Thats way to many mortgage payments to give away for me.

    I want to send a thanks to Star Partners for fixing the problem and making a settlement on the money owed for cross promoting, it will go a long way in our future relationship.
    Joe

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