How much would you pay per player?

[YerMaw]

Hi,

So as the title suggests, how much would you be willing to pay per player?

I am looking at different methods of marketing and thinking I can get a new player for about £15.

Do you think this is a good deal for me?

Thanks

[TheGooner]

What sort of player is your player?

Sports / casino / poker / bingo ? All these have different values and demographics.
Will they have access to wallets / credit card deposit methods ?

IF they are a genuine player that has played online before and has an appetite for betting then that's going to be very profitable.

What you want to avoid is :
A free bet / bonus hunter that doesn't want to deposit.
An incentivised player that is only signing up because they've been paid to do so.

These players are extremely low value / negative value.

[YerMaw]

What sort of player is your player?

Sports / casino / poker / bingo ? All these have different values and demographics.
Will they have access to wallets / credit card deposit methods ?

IF they are a genuine player that has played online before and has an appetite for betting then that's going to be very profitable.

What you want to avoid is :
A free bet / bonus hunter that doesn't want to deposit.
An incentivised player that is only signing up because they've been paid to do so.

These players are extremely low value / negative value.

They would be football/soccer gamblers, and they will be incentivised to join the bookmaker, so maybe it's not worth it

[Renee]

It would depend on the value of that player.

If you're paying £15 for a player worth £10, then it's not worth it.

[universal4]

Be sure to carefully read the terms of any groups you join, since often there are specific terms to limit or even completely exclude send incentivised players. Breaking that term could get your account closed and loss of previous and future commissions on all players.

Rick
Universal4

[Syndicate]

Well if you are getting 100-250 CPA for each customer you have a good return on your €15. However, will it be a short term gain that brings you a bad reputation?

Their really is no real answer.

[Miles_FTA]

I agree with both Renee and Gooner here

If your getting players for 15 but they are not purchasing or are bonus hunters and are not planing on playing and purchasing then no its not worth it

[golfbettingsystem]

Also depends on the brand you're recruiting to if you're on rev share.

If I was offered genuine bet365 punters who perform as well as the average for my existing base of bet365 punters for £15 a player then I'd be writing a rather large cheque. Other brands not so.

[eenzoo]

No one of my former CPA deals was good enough reviewing ...
i.e. ... I changed a Stargames CPA account into a RS - so i got bot stats
In that cpa deal i referred 4 players only. over the years two of this depositing over €40k only. overall, every single deposited was worth more then €300 in commission. in my anyoption account i found a "trader" with deposits over $43.000 i got only $350 cpa ...

i could be wrong but i would guess the average worth of a casino player FOR OPERATOR about $500 or more
there are lots FTD with $10 only ... but tons with deep pockets too.

[overthehill]

Also depends on the brand you're recruiting to if you're on rev share.

If I was offered genuine bet365 punters who perform as well as the average for my existing base of bet365 punters for £15 a player then I'd be writing a rather large cheque. Other brands not so.

Couldn't agree more with this I'd pay £15 all day long for proper Bet365 customers but most other brands I wouldn't pay anything. Just an example I had 34 new ftd last month with a pretty big UK bookie and it looks like only one of them is going to be any good.

[TheGooner]

They would be football/soccer gamblers, and they will be incentivised to join the bookmaker, so maybe it's not worth it

The problem is that I could find 100's of people from India, Malaysia, Kenya and Nigeria from our own readership that would sign up to a bookmaker with a small deposit for as little as 1 euro/pound/dollar incentive ...

Eg. They signup and deposit a minimum (say $/E 5) and upon confirmation I give them $/E5 + $/E 1 bonus and then sell them to you for $/E 15.
Money for them, double the money for me ... net cost for you.

The global economy is a strange thing ... and generally if traffic needs to be paid to do something - it's not valuable.

[sweetbet]

I wouldn't bother with cheap, bulk non-gambling traffic like adf.ly

However, I would be willing to pay for an ad placement on a quality gambling site. That might be worth it.

But I wouldn't pay per player because I really wouldn't know what I'm getting.

[rouletteguru]

It would depend on the region of the player. If from India, you wont likely get much revenue from them because of the weaker currency. But from somewhere like the UK would have far greater value. A player could be worthless from rev share point of view, or worth tens of thousands.

[bastardhunter]

isnt this against nearly all ToS and rules of Aff?
it varries, if you buy 10 accounts, it can go as low as -150gbp or as high as +1 million, if on rev share..
my biggest players turns over like 100k+ a month, smallest 10euro a month... i would not sell them for 15pounds perhaps only pure gold...

[Renee]

isnt this against nearly all ToS and rules of Aff?
it varries, if you buy 10 accounts, it can go as low as -150gbp or as high as +1 million, if on rev share..
my biggest players turns over like 100k+ a month, smallest 10euro a month... i would not sell them for 15pounds perhaps only pure gold...

If you are paying the player, then yes it is likely against most T&Cs.

But paying for a player could be that you're using PPC or something else for example and paying per click etc which as far as our program goes, isn't against any T&Cs.

[golfbettingsystem]

But paying for a player could be that you're using PPC or something else

Exactly, I read this question as what is your acceptable acquisition cost per player as opposed to how much would you pay someone to open an account

[tal84s]

Every player has a different value - it depends on vertical, market and his type.

For affiliates, the value for players is derived from their deal and their spend and efforts.

There's a difference between affiliate who is doing PPC & Media buying campaigns to affiliate who's doing SEO.

Personally, I can spend more on player on good CPA deal, and pay less for bringing player in Hybrid or Rev share deal even the same player is coming from the same country.