How to set up email marketing?

[DanHorvat]

I handle most things myself but with this I'm a total noob.

This is the setup: I got a website with 10k monthly targeted visitors who are interested in signing up for a newsletter, and I've had some success with this in the past (when it comes to people signing up).

But this is where my expertise ends.

I don't know which tool should I use to generate signups.
And I don't know which email service should I use to email the subscribers to ensure maximum deliverability at a low (or free) cost. But I'm quite positive that I shouldn't use my own server to send the emails - is that correct?

And after someone signs up, I'd like to send him a series of 5-10 newsletters, and would also like his behavior to put him in a certain group. E.g. if he doesn't open emails for a while I unsubscribe him to save money on sending emails, and if he opens emails all the time I put him in a VIP group.

Any suggestion is appreciated. Especially if someone can give me an overview of the entire process.

[latrobet]

You have two paths to take.

1. Use a commercial mail management platform like "mailchimp"

2. The path I have taken is to host "Mautic" on my own servers.

Mautic is a pretty cool tool and the bonus is it's free and open source.

*If you need any help setting it up drop me a line. I'm pretty cheap.

Sent from my Pixel XL using Tapatalk

[eenzoo]

I started email marketing 2 or 3 month ago!
I offer a ND bonus from a (hidden) operator.

I use a Mailchimp automation. ($10 up 500 subscribers)

The user is interested in that bonus, he is typing his address into a standard form and receive automatically 2 emails.
1. email verification
2. email with bonus instruction.

Additionally i´ve setup a third email after 3 days with a free spins offer.
In any case he got a value for his email address.

I grew my list to 400 subscribers during last 2 month!
I send offers directly to my list out of mail chimp account!

[IGT Partners]

As per @latrobet and @eenzoo, I think the mailchimp service is the most easy to use and cheap software (they offer a completely free plan).
It will provide you also an easy integration for the signup form.

Give it a try and evaluate if this is the best solution for your needs

Cheers!

[baldidiot]

I started email marketing 2 or 3 month ago!
I offer a ND bonus from a (hidden) operator.

I use a Mailchimp automation. ($10 up 500 subscribers)

The user is interested in that bonus, he is typing his address into a standard form and receive automatically 2 emails.
1. email verification
2. email with bonus instruction.

Additionally i´ve setup a third email after 3 days with a free spins offer.
In any case he got a value for his email address.

I grew my list to 400 subscribers during last 2 month!
I send offers directly to my list out of mail chimp account!

What kind of response rate do you get to the emails (if you don't mind me asking)?

[eenzoo]

... most easy to use and cheap software (they offer a completely free plan).
It will provide you also an easy integration for the signup form.

True, absolute easy to setup signup forms and responsive email templates!
If you want to use any kind of automation/follow-up you have to upgrade to paid plan.

@baldidiot

For the first/initial bonus offer:
Sent: 397 Opens: 89.5% Clicked: 86.3%

The last "normal" offer i sent 13th January:
Sent to subscribers: 296 - Opens: 108 (36.5%) - Clicks: 63 (21.3%)

[LukeC]

Whilst obviously they aren't actively monitoring it, Mailchimp prohibits gambling according to its T&Cs, so by using it you're taking the risk that you lose access to your account if they do decide to clamp down on it in future.

[eenzoo]

Whilst obviously they aren't actively monitoring it, Mailchimp prohibits gambling according to its T&Cs, so by using it you're taking the risk that you lose access to your account if they do decide to clamp down on it in future.

True, but i take an export one time per week!

Funny detail: I can compare my list with other from "Gambling Industry"
Also prohibited: Affiliate marketing in general

I think if i do this clean and without customer complains they will tolerate it.
But anyway, they could disable the account, so take care of regular exports!

[DanHorvat]

Mailchimp seems a bit pricey, as I'm expecting some 5000 subscribers soon, and that would set me back $55 at Mailchimp. Seems a bit expensive for just sending out some emails.

I'll be having lots of subscribers but won't be emailing them too often - something like 5k subscribers and 20k monthly emails. So I'd better choose a service that plans based on the number of emails, not on the number of subscribers.

Also, I'd like to have possession of my list of subscribers at all times. Not sure if some of these services hold you hostage by keeping the subscriber list only on their site, without an export option.

I wouldn't want to set anything up on my servers, I don't have time for maintaining/troubleshooting it, so Mautic is not an option. I guess the only reasonable way forward is to choose an external service that specializes in emails and has all the features I want, at an affordable price.

And what about all those marketing solutions such as Sumome and the others? They're independent of the mail service providers, aren't they? How can Sumome then offer A/B split testing?

[LukeC]

SumoMe doesn't send emails - you can integrate with most email platforms though so that, for example, if you have a SumoMe pop up that collects emails, they are automatically added to your specified list in Mailchimp. It's the pop-up that you can then A/B test, not the email that you send out (though any good email platform will let you A/B test).

Mailchimp's pricing is reasonable imo especially given how good their inbox deliverability is, and how easy it is to use their platform. Pointless using a cheap service to send out emails if all that happens is they end up in spam.

Aweber is another popular one and that's $69/mo.

[gaffg]

Don't touch mailchimp, if they see your emails are gambling related at all, your account will be closed.

[faststeady]

i use aweber

sumo me for pop up email capture and wordpress plugin for on site capture which all feed into aweber

dont use mailchimp,

[FictionNet]

I've been satisfied with ymlp.com for some time.

[Aidan90]

I started building an email list a couple of months back and have been using mailchimp.

No problems so far but only built up 250 ish subscribers for my tips.

Might have to consider looking elsewhere if they don't like gambling content.

[sharpserge]

I don't know how you guys run MailChimp at all, they shut me down saying they prohibit gambling... Makes you wonder why they even offer it as an industry choice...

I was emailing my list of around 10K people.

[sharpserge]

Their deliverability is the worst I've EVER seen. I literally just wasted money when I used them.

[casinojuegos]

I prefer to use Mailchimp, but also used Mailrelay and Zoho. Zoho has a lot of features but its more CRM focused, worth a try tho.

[LisaJupiter]

I have used both the Mailchimp free service and pay per month service. Both have worked really well for me, and the monthly service is great, as you can segment data on many variables like non-opens, actives or newbies, or even make your own segments, similar to a very basic CRM cycle. Currently, I pay £44.57 per month, and I have (5001 - 5200 subscribers) but be aware as your subscribers grow, your cost will grow. A lot of ESP do not even allow gambling sites to use their services, so I would highly recommend MailChimp - especially if you're a startup or medium sized business.

Regarding the process,

• I’d clean your list first if possible
• Add the list to Mailchimp
• Build a simple template in their template tool ‘in every template include imagery & a strong CTA’
• Test, Test, Test - browsers, subject lines, etc, etc
• Send Email
• Analyse your results
• REDO all the above steps

Hope this helps

[PromoteCasino]

Mailchimp do not allow gambling emails. They closed our account once they found out what the content was regarding even though the list was double opted in.

[eenzoo]

Mailchimp do not allow gambling emails. They closed our account once they found out what the content was regarding even though the list was double opted in.

Thats the reason why you should export your lists regularly. Hundreds of gambling clients (me too) using Mailchimp because its simply the best offer!