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  1. #1
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    Default Instead of "CasinoBrand.com" use "Casino Brand" in your content.

    Most of you guys already know this, but I thought it was important to mention for those who may of missed it or don't exactly know why.

    When you are making content for your site, don't use the casino's url any where in the content to avoid direct type-ins . For example "CasinoBrand.com" will lend itself to a either a direct type-in OR a copy and paste directly into their browser url (Bypassing your affiliate link). Also keep this in mind when you place your banners. I don't place banners with the casino name that's too glaringly obvious.

    There's another reason why you should be frugal with the casino brand names. Among the many parameters Google uses to rank web pages, they take into consideration the branded names. Sites that are branded and has their brand name all over the internet will rank better for their competitive terms. It may be a small impact now, but over time this could increase in significance. I saw this over at V7N at a thread about Google's patents, and branding ramifications.

    So, as a portal owner you don't want to unknowingly give your traffic to your programs for free.

  2. #2
    aksana's Avatar
    aksana is offline Private Member
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    Default

    Yes, that's true, I also always use casino names instead of casino urls.

  3. #3
    ck8795 is offline Private Member
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    Default

    You should mix it up. Say it is for Casino Brand...starting your sub paragraphs with different variations gives you more keywords.

    Poker Stars
    Pokerstars
    PokerStars
    Pokerstars.com

    as long as its just the name followed by teh .com you shouldnt have issues

  4. The Following User Says Thank You to ck8795 For This Useful Post:

    thepokerkeep (18 October 2007)

  5. #4
    alance is offline Public Member
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    Thumbs up

    Gr8 Idea Boss

    Thx a Bunch









    Quote Originally Posted by kaus View Post
    You should mix it up. Say it is for Casino Brand...starting your sub paragraphs with different variations gives you more keywords.

    Poker Stars
    Pokerstars
    PokerStars
    Pokerstars.com

    as long as its just the name followed by teh .com you shouldnt have issues

  6. #5
    Focalclick is offline Non-sponsor Affiliate Program
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    Quote Originally Posted by kaus View Post
    You should mix it up. Say it is for Casino Brand...starting your sub paragraphs with different variations gives you more keywords.

    Poker Stars
    Pokerstars
    PokerStars
    Pokerstars.com

    as long as its just the name followed by teh .com you shouldnt have issues
    Wouldn't "Pokerstars" and "PokerStars" be the same thing? I didn't think SE's ranked based on capitalization.

    Mark

  7. #6
    jackpotcasinoguide's Avatar
    jackpotcasinoguide is offline Private Member
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    Default

    Quote Originally Posted by Focalclick View Post
    Wouldn't "Pokerstars" and "PokerStars" be the same thing? I didn't think SE's ranked based on capitalization.

    Mark
    That is correct!
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  8. #7
    mobilejackpots is offline Private Member
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    Default

    Thanks for the tip, it makes sense.

    I will apply this to my first gambling site.

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