Over 15 years, Sportradar has built a global business from a combination of collating and selling live sporting data, providing automated odds systems based on that data to bookmakers and also flagging up unusual fluctuations in those odds that might alert those sporting organisations to a match fixing risk.
It insists that playing each side of the market does not represent a conflict of interest but, if anything, allows it to flag up risks where they occur because the same technology that builds a huge database of odds can be used to monitor irregularities.