An investigation by the Sunday Mail has uncovered leaked documents from Ladbrokes that outline how it carried out “client risk” assessments before profiling accounts with a “stake factor band”.
The system encouraged unsuccessful gamblers to stake more while making it "almost impossible for effective punters to have a bet."
From the article:
Read more here: https://www.dailyrecord.co.uk/news/s...nters-14836719Punters who are considered “VIP” or “HVC” – presumed to mean High Value Customer – appear to have been encouraged to place up to five times their intended stake.
This can be done through offering promotional free bets, special odds and even complimentary tickets for sporting events.
There have also been claims of customers being offered cash-back incentives after heavy losses in order to keep them betting.
Meanwhile, those at the other end of the spectrum were limited to as little as one pence for every pound they want to stake.
The internal documents – which the firm claims are now outdated – state: “Client Risk is responsible for assessing customers and allocating an appropriate Stake Factor, where SF is an indication of customer value.” It goes on to describe how the Stake Factor determines the percentage of a system-generated standard bet a customer is allowed to place.