Italian gambling ad ban under fire

**The Buzz** · 11 July 2018, 10:49 am

The European Gaming and Betting Association (EGBA) has voiced its opposition to the proposed gambling advertising ban in Italy, warning that it will only serve to benefit unlicensed operators.

From Gaming Intelligence:

Responding to the progress of legislation that will ban all gambling advertising in the country except for the national lottery, the industry association warned that Italian consumers would continue to be exposed to gambling advertising by illegal operators.

The EGBA said that it questions the practicality of introducing a total ban on advertising due to the cross-border nature of the internet and television, which means that Italian citizens will continue to see gambling advertising, except that those ads will advertise websites that are not licensed in Italy.

It added that the ban would also negatively impact Italian sport, which receives approximately €120m a year in sponsorship revenue from the gambling industry.

"This sponsorship is important to these teams and will be put in jeopardy," warned the EGBA. "That is why we have already seen a strong reaction from the Serie A to the proposal."

Read more here: http://www.gamingintelligence.com/le...dvertising-ban

**matthewt** · 11 July 2018, 8:49 pm

Italy just needs to supplement the ban with more education on possible odds of losing their money at illegal sites. Teach it in college electives, and at gambling addiction prevention sites. Make commercials about it, sponsored by the government!

Here is an example:

**ocreditor** · 12 July 2018, 7:38 am

I think that Italian parliament is too bored, they most probably have lots of free time to deal with the most not interesting issues.

**casino2k.com** · 31 July 2018, 5:50 am

This is a complex law about gambling addiction but also about workers and bureaucracy. Since it is a special and urgent law, it's already active but has to be confirmed or modified in 60 days, or it will expire.
They are making a lot of propaganda, stating advertising ban will fight and stop gaming addiction. We know it won't be possible till you don't start educating people in the right way of gambling and betting, as @matthewt stated. The real problem is in Italy you can play slot machine, lotto games and scratch cards on EVERY bar in the country, even in a supermarket: online ad ban is an easier way to get a LIKE from people even if it does NOTHING against addiction.
Blocking online websites like ours will let illegal gambling come back as it was before regulation and will result in gambling addiction out of control.
If someone is interested I'll keep you updated on this law which is going to be voted starting from today.

**ocreditor** · 31 July 2018, 5:56 am

Originally Posted by casino2k.com

This is a complex law about gambling addiction but also about workers and bureaucracy. Since it is a special and urgent law, it's already active but has to be confirmed or modified in 60 days, or it will expire.
They are making a lot of propaganda, stating advertising ban will fight and stop gaming addiction. We know it won't be possible till you don't start educating people in the right way of gambling and betting, as @matthewt stated. The real problem is in Italy you can play slot machine, lotto games and scratch cards on EVERY bar in the country, even in a supermarket: online ad ban is an easier way to get a LIKE from people even if it does NOTHING against addiction.
Blocking online websites like ours will let illegal gambling come back as it was before regulation and will result in gambling addiction out of control.
If someone is interested I'll keep you updated on this law which is going to be voted starting from today.

Thanks for your updates !

I still believe that this is the wrong approach to solve this problem, education is much better solution, but not letting some business from specific industries to advertise which is their right as business is not fair and against the freedom of trade and the sad thing is that it'll not provide the required result at the end.

**Vargoso** · 31 July 2018, 7:16 am

I also think it's not the best approach, but agree is an easy way to make the people think you are actually doing something about anything, even if at the ends of the day works for nothing.

**syste82** · 31 July 2018, 8:39 am

This law is the result of push advertising made by operators in Italy. They have been too aggressive with adv during last 2 years, so it seems government is trying to limit adv. Law process in Italy is very long and complicated, we all hope this approach will get in more regulation. What's going on in Italy (i think the world capital of gambling) could influence the rest of the world!

**casino2k.com** · 3 August 2018, 7:18 am

"Decreto dignità" has been approved last night, it will be voted on Senate on Monday and it will become effective.
The weird thing is: they say they want to fight gambling addiction, and they do NOTHING against slot machines inside bars, scratch games in supermarket, mini casinos and sportsbetting agencies spreading all around the country. No single EURO has been assigned to increase culture of responsible gaming.
PROPAGANDA is a very bad thing...

**Triple7** · 3 August 2018, 7:38 am

I guess this will be contraproductive and will just be ok for dodgy offshore sites like 1xBet, but somehow it's nice to see brands like Leo Vegas crying.

**celena** · 7 August 2018, 1:19 pm

Originally Posted by casino2k.com

The real problem is in Italy you can play slot machine, lotto games and scratch cards on EVERY bar in the country.

The same thing in France. They prohibit online casinos and there are thousands of scratch cards, minute lotteries in the bars and horse racing.

**bettingmalta** · 7 August 2018, 3:06 pm

unfortunately this is live from today....

**ocreditor** · 8 August 2018, 2:32 am

Originally Posted by bettingmalta

unfortunately this is live from today....

So no one can market gambling in Italy anymore?

**Cash Bonus** · 8 August 2018, 2:48 am

ocreditor, yes, I believe it's looking that way, unfortunately. I don't know what this world is coming to anymore. There has just been too much bad news lately with igaming. Recently, Betting Partners have stopped accepting new players from the USA and William Hill Casino for Australia is closing. We need our industry to grow, not to shrink

**Sherlock** · 8 August 2018, 3:07 am

Betting Partners have stopped accepting new players from the USA

what?

**Cash Bonus** · 8 August 2018, 3:12 am

This is what another affiliate told me and I have also noticed that I have stopped receiving new players from the USA recently. I used to get at least 2 every month, but nothing now.

**Sherlock** · 8 August 2018, 3:27 am

maybe because there is offseason?

bovada accepts US players ofc

**Cash Bonus** · 8 August 2018, 4:26 am

Yes, you're right. It's only for some of the states, but it sure has a big impact on conversions. This restriction only came into effect recently this year.

**Sherlock** · 8 August 2018, 7:19 am

There is no change of restricted states of bovada for couple of years.

**celena** · 8 August 2018, 3:55 pm

Originally Posted by vtyunby65

ocreditor, yes, I believe it's looking that way, unfortunately. I don't know what this world is coming to anymore. There has just been too much bad news lately with igaming. Recently, Betting Partners have stopped accepting new players from the USA and William Hill Casino for Australia is closing. We need our industry to grow, not to shrink

Betting Partners are specialized in the US market, right?

**Cash Bonus** · 8 August 2018, 3:58 pm

Yes, that's correct. They're specialized in the US market. It's only some US states that have stopped accepting new player registrations.

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