The self-exclusion programme will cover all Italian gambling operators and their existing verticals, forming part of the government’s ongoing initiatives to modernise the Italian gambling framework for modern consumers.
With Italian gambling sector revenues surpassing the €1.3 billion in 2017, industry stakeholders have urged the government to modernise regulatory provisions, in order to maintain a sustainable marketplace.
Prior to the launch of the self-exclusion registry, Italy’s Gaming Observatory had warned the AAMS of the growing popularity of betting services among younger consumers (18-25), primarily utilising mobile betting/gambling services.
The Observatory had warned industry stakeholders of imbalanced safer gambling provisions and messaging which were targeting Italy’s older gambling consumers demographics, with little impact amongst younger audiences.