The second tier of Italian soccer, Serie B, has been suffering financially and broke off from the top tier of Italian soccer, Serie A, last week. Also last week, Serie B will now be known as Serie bwin.

The Austrian betting giant signed a two-year agreement with the league to be its title sponsor.

From Reuters:

Italy´s second tier Serie B has been rebranded Serie bwin after a two-year sponsorship deal was signed on Wednesday with Austria-based internet betting firm bwin.

The deal, announced in a Serie B statement, will bring much-needed revenue to a division which has been under severe financial pressure for several years.

Serie B will run its own affairs this season after the top-flight Serie A broke away from the two-division professional league