The UK Gambling Commission's annual "behaviour, awareness and attitudes" report was recently released.
The survey was conducted by independent market research company Populus via the telephone and online. Surveys were conducted throughout 2018 in March, June, September and December with approximately 1,000 interviews conducted per quarter. Each survey captures past four week gambling behavior among people aged 16 or older in Great Britain.
Here is a sampling of just some of the key findings:
Read the entire report here: https://www.gamblingcommission.gov.u...-attitudes.pdf
- The National Lottery draws remain the most popular gambling activity, followed by scratchcardsand other lotteries.
- Football and horse racing are the most popular betting activities.
- Over half of gamblers (52%) gamble at least once a week.
- 18% of all respondents have gambled online in the past four weeks.
- 51% of men have gambled in the past four weeks
- 41% of women have gambled in the past four weeks
- 96% of online gamblers gamble at home
- 45% of online gamblers gamble using a laptop, but use has declined from 50% in 2017
- Use of mobile phones for gamblers increased 44% in 2018
- The average number of online accounts is three.
- 5% of all respondents said they had bet on eSports in the last 12 months
- Only 20% of gamblers have read terms and conditions
- Facebook remains the most popular social media platform on which online gamblers follow gambling companies.
- 53% of respondents have seen a gambling advert on the television in the past week and 45% of online gamblers were prompted to spend money on a gambling activity due to the adverts that they saw, as were 49% of online gamblers (with a social media account) who saw adverts on a social media platform.
- 23% of online gamblers have bet in-play in the past four weeks
- Overall 30% of respondents think that gambling is fair and can be trusted and 38% think that gambling is associated with criminal activity.
- Online betting on horseracing increased by 10% to 55%, a significant increase from 2015, whereby 38% of respondents had placed an online bet on horseracing.