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  1. #1
    The Buzz's Avatar
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    Default Key findings from annual UKGC "behaviour, awareness and attitudes" report

    The UK Gambling Commission's annual "behaviour, awareness and attitudes" report was recently released.

    The survey was conducted by independent market research company Populus via the telephone and online. Surveys were conducted throughout 2018 in March, June, September and December with approximately 1,000 interviews conducted per quarter. Each survey captures past four week gambling behavior among people aged 16 or older in Great Britain.

    Here is a sampling of just some of the key findings:

    • The National Lottery draws remain the most popular gambling activity, followed by scratchcardsand other lotteries.
    • Football and horse racing are the most popular betting activities.
    • Over half of gamblers (52%) gamble at least once a week.
    • 18% of all respondents have gambled online in the past four weeks.
    • 51% of men have gambled in the past four weeks
    • 41% of women have gambled in the past four weeks
    • 96% of online gamblers gamble at home
    • 45% of online gamblers gamble using a laptop, but use has declined from 50% in 2017
    • Use of mobile phones for gamblers increased 44% in 2018
    • The average number of online accounts is three.
    • 5% of all respondents said they had bet on eSports in the last 12 months
    • Only 20% of gamblers have read terms and conditions
    • Facebook remains the most popular social media platform on which online gamblers follow gambling companies.
    • 53% of respondents have seen a gambling advert on the television in the past week and 45% of online gamblers were prompted to spend money on a gambling activity due to the adverts that they saw, as were 49% of online gamblers (with a social media account) who saw adverts on a social media platform.
    • 23% of online gamblers have bet in-play in the past four weeks
    • Overall 30% of respondents think that gambling is fair and can be trusted and 38% think that gambling is associated with criminal activity.
    • Online betting on horseracing increased by 10% to 55%, a significant increase from 2015, whereby 38% of respondents had placed an online bet on horseracing.
    Read the entire report here: https://www.gamblingcommission.gov.u...-attitudes.pdf

  2. #2
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    Very interesting and useful information. I actually took the time to read the pdf which was well done and worth the read.
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  3. #3
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    The Buzz, I just wanted to let you know that your link above: https://www.gamblingcommission.gov.uk/PDF/survey-data/Gambling-participation-in-2018-behaviour-awareness-and-attitudes.pdf doesn't open for me. When I click on it, it will just remain stuck on loading up and then I get the following message:

    Safari could not open the page because the server stopped responding.
    Last edited by Cash Bonus; 28 February 2019 at 3:37 am.

  4. #4
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    • Only 20% of gamblers have read terms and conditions


    I don't think so many of them did that. They most probably just trying to look smart

  5. #5
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    Quote Originally Posted by vtyunby65 View Post
    The Buzz, I just wanted to let you know that your link above: https://www.gamblingcommission.gov.uk/PDF/survey-data/Gambling-participation-in-2018-behaviour-awareness-and-attitudes.pdf doesn't open for me. When I click on it, it will just remain stuck on loading up and then I get the following message:

    Safari could not open the page because the server stopped responding.
    Dunno, works for me

  6. #6
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    @gil.langelaan - That's weird. The link is working for me now after I read your post and tried it again. I had the hardest time yesterday trying repeatedly to get it to open.

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