Ladbrokes/Coral Off Of Oddschecker

[newcustomeroffer]

GVC Holdings is doing a little housecleaning, especially at its properties in the U.K. BETDAQ, Coral and Ladbrokes are expected to be reviewed more closely in order to curtail unnecessary expenses, and the restructuring process has already begun. According to an announcement issued by GVC, the gaming operator is parting ways with affiliate marketing company Oddschecker as of today.

The decision was made, in part, over the company’s desire to trim excess expenses, but also because it apparently couldn’t reach an amicable pricing strategy with Oddschecker when it came time to renew the agreement. GVC said in a statement, “We would like to wish Oddschecker the best of luck and thank them for the positive relationship we’ve enjoyed over the years we’ve worked together. Sadly, we couldn’t agree commercial terms to renew the relationship, so as of the 9th July our U.K. Digital Brands will no longer feature on the service.”

GVC is probably also looking at the bigger picture and considering the fallout that’s coming from a shift to how gambling is managed in the U.K. Regulators and lawmakers in the country are cracking down on virtually anything and anyone tied to the industry, and more controls are expected to be put in place. Ultimately, especially on the heels of the coronavirus pandemic, that means reduced revenue for everyone.

Oddschecker still has a lot of support and, while it will feel the sting, should be able to bounce back with relative ease. The entity is an asset belonging to Flutter Entertainment and has a global footprint that includes several high-profile clients. The company’s CEO, Toby Bentall, issued a statement in response to the breakup, explaining, “It’s disappointing to no longer be working with Ladbrokes, Coral and Betdaq. However, Oddschecker needs to maintain a careful balance between serving its users with the best odds and offers whilst ensuring its business relationships are of sufficient commercial viability to allow investment in the market-leading products and technology expected of the U.K.’s number one odds comparison site. Oddschecker sincerely hopes to work with Ladbrokes, Coral and Betdaq again in the future.”

Full article here

[bingoreviews]

Very interesting move, for a couple of reasons. 1, and the most worrying, could this be the start of them clearing house of all affiliates and starting again? we've seen it before.
2, will we be seeing a push back from other companies with oddschecker? obviously I won't mention names but speaking to a affiliate manager at one of the big bookies a few years back, and he said something along the lines of, "I don't know why we bother with them as we just give them a lump of money each month and don't make anything back, we just have to be on there because everyone else is". He was referring to them sending lots of customers but they were shrewd as you'd probably expect.

Side note, had no idea oddschecker was now owned by flutter either

[Mattbar]

Side note, had no idea oddschecker was now owned by flutter either

Oddscheker was bought by Sky in 2007 and then became part of the stars group and now flutter since the merger between those two.

I guess GVC don't want to rely so much on a site run by their biggest competitor.

[newcustomeroffer]

2, will we be seeing a push back from other companies with oddschecker? obviously I won't mention names but speaking to a affiliate manager at one of the big bookies a few years back, and he said something along the lines of, "I don't know why we bother with them as we just give them a lump of money each month and don't make anything back, we just have to be on there because everyone else is". He was referring to them sending lots of customers but they were shrewd as you'd probably expect.

I've got a vague recollection that Ladbrokes (pre-GVC) came off of Oddschecker once before and were then back on there within a matter of days, regardless of the commercials perhaps these brands suffer more from an 'out of sight, out of mind' mentality from punters and turnover suffers as a result.

[Lee1]

The price for what they payed, and for what they got in return was a driving factor I'd imagine.

[bingoreviews]

Oddscheker was bought by Sky in 2007 and then became part of the stars group and now flutter since the merger between those two.

I guess GVC don't want to rely so much on a site run by their biggest competitor.

yes know all about those mergers but didn't realise Sky sold oddschecker as well as skybet

[bingoreviews]

yeah, I was thinking that when I was replying this morning. can't remember how long ago it was exactly but it was a good few years back

EDIT - This was in reply to newcustomeroffer

[Mattbar]

yes know all about those mergers but didn't realise Sky sold oddschecker as well as skybet

Sky never sold it, CVC bought 80% of Sky betting and gaming in 2015 and oddschecker was included in that. It then moved to stars ownership when they bought Sky in 2018 and now Flutter/Stars since the merger. It has never been sold as such it has just gone from sky to cvc to stars to flutter/stars.

[bingoreviews]

Sky never sold it, CVC bought 80% of Sky betting and gaming in 2015 and oddschecker was included in that. It then moved to stars ownership when they bought Sky in 2018 and now Flutter/Stars since the merger. It has never been sold as such it has just gone from sky to cvc to stars to flutter/stars.