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  1. #1
    ubud is offline Public Member
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    Default Ladbrokes iGB Best Bingo Award 2014

    Really?

    Is it just me that found them to be the worst bingo affiliate programme in recent years?!

    Would be interested to know where I went wrong with this programme. I did manage to find significant success with a large number of other bingo aff programmes, but not this one.

    My sample size is most certainly statistically significant.

    hoping to learn something new.

  2. #2
    -Shay- is offline Public Member
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    Seriously? No, really - seriously?

    I laughed for days when "Market Ace" won this award last year. But this... seriously?

    Just when I thought the awards could not become a bigger joke - seriously? Really?

    Makes me wonder who t.f. are actually voting for these clowns.

    As a "seemingly unrelated story"... there's a local hospital who dubs themselves one of "the best heart hospitals in the country". Truth be told, they're horrible. However, they are one of a few hospitals who actually pay for inclusion in this specific survey.

    I guess with that being said, I shouldn't be surprised, but LMFAO - Really? Seriously?

    Who next year, Vista Gaming? The Bingo Affiliates? Mira Bingo? LMAO.

    Note to the organizers - you may want to do some DD and scrub your short lists.

    #justsayin

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  4. #3
    ubud is offline Public Member
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    Lol @ Mira Bingo, classic

    clearly awards are an absolute farce, yes some worthy winners, but this is the most inexplicable award I've ever seen and I'm getting on a bit.

    if iGB were in control of the Ballon d'Or I'm guessing Bendtner would be a very happy man.

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  6. #4
    ubud is offline Public Member
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    My reply seems to have been censored Shay, but I think anyone that knows anything about the bingo affiliate industry knows this whole thing is highly dodgy.

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  8. #5
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    Nothing has been censored and that is an unfounded accusation.

    Your post was in the moderation cue and I have just approved it.

    Rick
    Universal4

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  10. #6
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    Hey there, I would love to hear the reasons why you don't think Ladbrokes are a worthy winner either here or email me on alex@igamingbusiness.com We have a very transparent process and I obviously see what the judges write so really interested to see your opposing views. AND if you want to make a difference also email me to apply to be a judge for next year and help us both develop the process and influence the winner
    iGB Affiliate - The biggest magazine and events for affiliates in igaming

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  12. #7
    -Shay- is offline Public Member
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    Quote Originally Posted by alexpratt View Post
    Hey there, I would love to hear the reasons why you don't think Ladbrokes are a worthy winner either here or email me on alex@igamingbusiness.com We have a very transparent process and I obviously see what the judges write so really interested to see your opposing views. AND if you want to make a difference also email me to apply to be a judge for next year and help us both develop the process and influence the winner
    Alex, I'll drop you a line on this within the next few days. Obviously, I was posting like a clown above - but I'll give you my feedback in a much more serious/respectful tone.

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    Don#t worry about tone - I am always interested in ways we can improve, things we miss, stuff we screw up across everything and anything we do
    I should point out I am talking generally and not saying we have screwed up on the awards as don#t people suddenly thinking they don#t deserve an award they have won
    iGB Affiliate - The biggest magazine and events for affiliates in igaming

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    Paddy Power Sportsbook - Best Sportsbook Affiliate Program


    "The judges selected Paddy Power to receive this award due to them having not only an incredible affiliate program but also a brand which has excellent cross over branding and conversion. Paddy Power are a true reflection of Anthony and his team; straight forward, professional, kind and generous and this projects and shows in the programme. They have shown great innovation and growth over the last twelve months and are the only right winners for this category."

    More brilliant judging from the *cough* independent and unbiased IGB panel. The thing that won PP an award, they don't even offer to the majority of affiliates. Comedic gold. WP IGB.

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  18. #10
    ubud is offline Public Member
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    Quote Originally Posted by alexpratt View Post
    Hey there, I would love to hear the reasons why you don't think Ladbrokes are a worthy winner either here or email me on alex@igamingbusiness.com We have a very transparent process and I obviously see what the judges write so really interested to see your opposing views. AND if you want to make a difference also email me to apply to be a judge for next year and help us both develop the process and influence the winner

    Hi Alex,

    Thanks for replying and facing the noise!

    There is a long history of issues with the Ladbrokes affiliate programme, which you can find huge information on in this very forum by searching on their brand.

    I can only speak of my own experience, but I have sent about 25,000 new depositing bingo players in the last 3 to 4 years to almost every bingo site out there, certainly all the major ones, so I have got a reasonable overview of how they all compare.

    1) Ladbrokes Bingo haven't been particularly good at converting traffic, some of this might be because of tracking issues, inefficient customer acquisition paths, confusing player offers, I really don't know, but ultimately, the performance has been majorly disappointing for us compared to their direct competitors like William Hill, Winner and Gala. This is the biggest reason for me.

    2) They've just introduced a new tracking solution, not very user friendly, the last one was fine. They've made so many changes over the last few years, none of them seemed to work particularly well in terms of generating new players and generally monetising our traffic. Each time they make another change it can be a lot of work for affiliates, this is not good.

    3) My personal experience of the new affiliate management team has been that they are aggressive, demanding and a little tetchy. Maybe because they're on the defensive, or maybe because they just don't really care about the brand or the partnership and just expect affiliates to put their links up without any consideration for market realities, it's hard to know. However the previous affiliate team, though while lovely people, were disinterested. Further back to that, also disinterested.

    Please note with issue 1), this is an issue I have found with them over the last 3 years on repeated occasions, including this year.

    I'd like to hear the reasons for why they were given this award and by whom, that would be really transparent.

    For me personally, this award has definitely undermined the overall credibility of these awards.

    Regards

    Luke

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  20. #11
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    Don't worry Luke, nobody views them as credible. They are just another thinly veiled money spinner for IGB. The only real surprise is that the likes of Bwin aren't winning awards.

    They've taken the **** as much as they can with the awards they hand out so they may as well go 100%.

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  22. #12
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    They moved from a "decent" affiliate platform to a "horrible" one at best, on top of knocking their cookie duration down to three days without mentioning such a thing in advance. Which, none of the AM's there seem to have any people skills or courtesy for that matter - so it is not really a surprise.

    Let's not forget about the Ladbrokes dumping of all US Affiliates & does a cash grab at the end of 2012. We're not talking about shutting down to US Players, we're talking about shutting down to US based affiliates - (i.e. - businesses in the USA promoting them to legal markets around the world). This came shortly after Ladbrokes announced some issues with their bottom line and in my eyes, they did this because they thought it a cost cutting measure - at the expense of some of the people who worked hard to help them contribute to their bottom line.

    Granted, this happened in 2012 - but it was towards the end of 2012 and still fresh in my mind in 2013.

    They are also marked a rogue & predatory program by Affiliate Guard Dog.

    For me, Ladbrokes are not a program who sets the bar terribly high. They have not introduced any innovative features or services from their affiliate program within the last twelve months and I've not really heard of any outstanding members of their team. I just don't get it how they won.

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  24. #13
    ubud is offline Public Member
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    apologies Rick, I am new here and rashly jumped to conclusions, I take it back!

    Quote Originally Posted by universal4 View Post
    Nothing has been censored and that is an unfounded accusation.

    Your post was in the moderation cue and I have just approved it.

    Rick
    Universal4

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  26. #14
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    Quote Originally Posted by Jokerman99 View Post
    Don't worry Luke, nobody views them as credible. They are just another thinly veiled money spinner for IGB. The only real surprise is that the likes of Bwin aren't winning awards.

    They've taken the **** as much as they can with the awards they hand out so they may as well go 100%.
    Joker, I know you won't believe me but this is plain wrong.... We don't make any money on the awards. FACT - in fact we lose money.... The only reason I do them is because

    a) i can't stop them now as I have started them and believe it or not people do actually enjoy and respect them (e.g. The hundreds of indepth applications or the thousands of votes we receive annually)
    B) they are great for branding
    c) they are great for data aquisition

    if you look at the winners from the last 7 years you will see our biggest clients have NEVER won an award despite it pi$$ing them off and causing me no end of problems.... If it was about the money surely I would just sort them out.... Plus the judges would tell you the results are fake as they are mailing the decisions

    its very easy to say its about the money but that is a lazy insult that is easy to throw and not thought through. I welcome criticsism and am always looking to improve so if you have something helpful To say I am all ears


    LUKE I am on my iPad right now but will try and post comments later when I am on my laptop. I can't post which judges they were from or everything we have but I am sure I can post enough.... The one thing I will say is that from the years of seeing hundreds if nominations, thousands of votes and a shed load of judges comments everyone has a different experience with each program apart from a few that literally are close 80% consistently but even those get criticised
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  27. #15
    justbookies is offline Private Member
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    Better off dumping the awards thing if the judging is so divorced from reality.

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  29. #16
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    I personally believe that this is a "net loser" for you in terms of the actual event (money spent to income received) and in the amount of headache you get on the results (from scorned operators to irritated affiliates). So we're clear - the criteria for the "Best Affiliate Program" category is as follows :

    This award category will highlight the operator that has forged ahead in 2013/14. The judges will consider all aspects of product differentiation, global reach, usability, community and marketing. Special consideration will be given to operators seen to be showing the lead in a developing sector.

    We ask voters to consider the following key criteria:

    • Speed of and reliability of affiliate payments
    • Number of affiliates to affiliate managers
    • Conversion rates
    • Average CPA/revenue share
    • Terms & Conditions
    • Affiliate backend software
    • Marketing Tools and collateral
    • Scale and domination of product
    • Growth
    • Brand
    • Liquidity
    • Leadership and innovation
    • Marketing, online and offline
    • Usability
    • CRM
    • Payment processing
    My focused thoughts with the specific criteria in mind.

    I can see how Ladbrokes might have an abundance of affiliate managers to affiliates, as they had just shed a ton of US Affiliates (like I mentioned before).

    I made some of the terms bold that stick out. Considering they dumped US Affiliates with the claim that it was not possible to pay them - I'd say they are not best in class for payment processing. In fact, they're probably worse than most because their competition on the short list are capable of processing to US based affiliates.

    There was a big outcry when they moved to Mexos in another cost saving measure, their terms and conditions were dubbed predatory by Affiliate Guard Dog, and there are a number of threads in this forum and others where Ladbrokes just seem to be speaking a "different language" than the affiliates who are having issues.

    You can have 10 affiliate managers to every one affiliate - but if they do not care and they do not know their job - then it does little for the average affiliate. Those who are voting may well have different deals in place than and different AM's than those who are deeper in the trenches with standard deals.

    Somehow, there should be some sort of criteria for making it to the short list. Maybe it could be not appearing on the rogue/predatory list on Affiliate Guard Dog. Maybe it could be via a different or new watchdog type of group? Maybe common sense? I don't know...

    I was trying to find a list of past winners. I can't find anything. Do you have a list you can post of the past winners handy, Alex?

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  31. #17
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    Let them believe in their own created reality, it only exists in their world, not in the affiliates cuz they need to worry about each and every program that wants to clean shave them.
    Live dealer games at golden tiger casino

  32. #18
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    Quote Originally Posted by alexpratt View Post
    Joker, I know you won't believe me but this is plain wrong.... We don't make any money on the awards. FACT - in fact we lose money.... The only reason I do them is because

    a) i can't stop them now as I have started them and believe it or not people do actually enjoy and respect them (e.g. The hundreds of indepth applications or the thousands of votes we receive annually)
    B) they are great for branding
    c) they are great for data aquisition
    The awards themselves may well be a net loser, overall they certainly aren't bad for business. If they were losing money in the greater scheme of things as a business you would obviously chop them. IGB isn't a charity nor is it run like one.

    The awards and the voting process needs a total overhaul. Every year I'm left flabbergasted at the laugh out loud results. And, I'm part of the majority. The awards are a laughing stock in most affiliate communities.

    https://www.gpwa.org/forum/igb-affil...ed-215038.html

    Reading those nominations is just mind boggling. Seriously, you put Bwin on the shortlist of best sports affiliate programs. Do the judges know anything about affiliating in the sports betting industry and the BS that affiliates have long endured with Bwin.Party and their disdain for affiliates, as well as their regular press releases that talk about how they want to move away from relying on affiliates for new business? These guys should be on a shortlist for worst program of the decade, not the other way round.

    Pokerstars Partners - ridiculous
    Paddy Power - ridiculous
    Betfair - big lol here

    If you want the awards to have any form of credibility you seriously need to think about reviewing these kind of shortlists as they are just pure garbage and do not reflect the views of affiliates at all, certainly not the majority. If you couple that with the actual voting criteria as highlighted by Shay above those shortlists become even more ridiculous.

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  34. #19
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    There had to be a backlash one of these years, these awards have been farcical for a while.

    Which of the two Ladbrokes affiliate programs picked up the award? Was it all the UK affiliate managers they unceremoniously sacked or the new team in Israel? Was it the affiliate program working with excellent Income Access software or the new one on the crap Mexos software?

    Who of the judges actually read the Paddy Power terms and conditions? Hey why bother wasting time on petty stuff like that.
    Last edited by justbookies; 17 February 2014 at 7:06 pm.

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  36. #20
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    We all know that money talks and that a program paying good money money gets votes from hundreds (maybe thousands) of affiliates, some of whom will be judges .. so of course the awards are not a real reflection of the BEST.

    As affiliates we frequently see affiliate sites that take that way forward ourselves - don't we?
    Are the top recommended Casinos and Sportsbooks on our sites are REALLY the best-of-breed - safest places?

    Checking on sites of active affiliates here I saw some sites listed that are non-starters in our quarterly reviews.
    They are nowhere near my list of top 10 sites for players - and don't make my site at all.

    So it it with these awards.

    I've just learned to ignore the awards and not use them as a reference for best program at all. Some awards seem right, some awards are way off, and that's just the way things are with so many influences involved.

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