Dear Coral Partner,
*** Please do not reply to this email!
This is an update regarding Ladbrokes Coral stance on affiliate marketing activity and marketing compliance. It is extremely important that you take the time to read this note as it contains very important information regarding your participation in our affiliate programme and sets out important changes which must be implemented by all affiliates and partners by Wednesday 28 February 2018.
We take our Legal and Regulatory obligations in relation to marketing very seriously and we expect all of our affiliates and partners to operate to the same standards. We expect our affiliates and partners to behave in a responsible manner both in relation to our brands and potential customers.
It is extremely important that our adverts are clear and transparent. Potential customers must always be aware of the significant terms relating to our promotions in order to ensure that the adverts are not misleading. We therefore expect all significant terms relating to any of our promotions to be prominently displayed within the advert and with the headline offer. Where it is possible to include the full terms and conditions for a promotion with the advert (for example on a webpage or in an email) you must do so. Where is it not possible to include the full terms and conditions for a promotion with the advert due to restrictions on time or space (for example in a small banner), the full terms and conditions for the promotion must be no more than one click away.
In order to ensure that all affiliates comply with our required standards, we are developing a range of new marketing assets (i.e. banners, videos, landing pages etc) which will be available for you to use from our media library. All new marketing assets will contain the significant terms applicable to the promotion within the advert.
What do I need to do?
You must update all marketing assets by no later than Wednesday 28 February 2018. This means that you will need to remove all current marketing assets promoting our offers and replace them with the new materials by no later than Wednesday 28 February 2018. As a reminder, affiliates and partners are not permitted to create any marketing assets promoting our offers. You must only use marketing assets created by us.
With this mind, we have opted to take a ''one strike policy'' on all affiliate activity. Any partner who fails to comply with the changes specified in this note by Wednesday 28 February 2018 or is found to be operating other than in accordance with all applicable laws and regulations (including standards set out by the Gambling Commission or CAP/ASA) or against our internal standards, will be suspended from the program.
In summary, please note the following:
Do's
* Only use marketing assets created by us and located in our media library
* Ensure that all significant terms are always prominently displayed within the advert and with the headline offer
* Where you have been approved by us to send emails to potential customers, ensure that such emails contain all of the significant terms within the advert and with the headline offer and the full terms and conditions at the bottom of the email
* Ensure that all banners link to one of our approved landing pages
* Make sure that all adverts clearly state ''18+ and T&Cs apply''
Dont's
* Create any ''homemade'' marketing assets for our offers
* Amend our marketing assets in any way (including making any changes to the images or text)
If at any time you have questions, please contact us immediately. With recent announcements in the sector it is imperative that we hold ourselves and our partners to the highest standards and ensure that we are not conducting marketing practices that are prohibited by The Gambling Commission, The ASA or other regulatory bodies.
Please feel free to get in touch with us at any time to discuss.
Kind regards,
Ladbrokes Coral Group |
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