UK newspaper The Telegraph reports that Ladbrokes is exploring the possibility of a potential GBP 2.2 billion merger with internet software provider, Playtech .
Ladbrokes is currently in separate discussions with 888 Holdings Plc on a potential GBP 240 million takeover bid.
The UK-based bookmaker has reportedly instructed investment banks Greenhill & UBS AG to explore a possible tie-up between the two companies which would transform Ladbrokes from a consumer-facing business, with more than 2,700 betting shops, to one that also supplies software & online games to the betting, casino & poker industries.