Results 1 to 7 of 7
  1. #1
    dudik is offline Public Member
    Join Date
    September 2020
    Posts
    11
    Thanks
    0
    Thanked 2 Times in 1 Post

    Lightbulb Let's talk about UK's casino conversion rate

    Hi, everyone!
    We are promoting our compare website in google ads search. Today we analyzed our stat and see that the conversion rate of brands that we promote on our website no so high as we want. The best brand has only an 8,5% conversion rate (from click to FTD).
    The average conversion rate (for 14 casino brands) 5,9%.
    We use keywords like best online casino, top online casinos, online casinos, online slots.


    It would be great if someone can share his conversion rate on the UK brand and we could discuss it.

  2. #2
    gil.langelaan's Avatar
    gil.langelaan is offline Private Member
    Join Date
    July 2018
    Location
    Johannesburg
    Posts
    801
    Thanks
    90
    Thanked 267 Times in 208 Posts

    Default

    I would like to see the results too. Thanks for asking!

    Did you see any changes with conversion in February? Is it higher or lower compared to same period on January?

  3. #3
    dudik is offline Public Member
    Join Date
    September 2020
    Posts
    11
    Thanks
    0
    Thanked 2 Times in 1 Post

    Default

    In February we change some of our keywords. That's why we can't compare it
    Also, we see that last day's conversion rate of our top brand drop to 3%. Brand told that everything ok, but we see that is not

  4. #4
    MJM
    MJM is offline Private Member
    Join Date
    November 2010
    Posts
    752
    Thanks
    145
    Thanked 444 Times in 259 Posts

    Default

    Quote Originally Posted by dudik View Post
    In February we change some of our keywords. That's why we can't compare it
    Also, we see that last day's conversion rate of our top brand drop to 3%. Brand told that everything ok, but we see that is not
    You can't measure conversions rates day to day - need a much broader sample size. I don't engage in PPC but the 8.5% click to FTD rate would be very good organically.

  5. #5
    dudik is offline Public Member
    Join Date
    September 2020
    Posts
    11
    Thanks
    0
    Thanked 2 Times in 1 Post

    Default

    when you pay $40-60 per click and sent to brand 100-200 clicks per day you are analyze each day
    What's your conversion rate in organic?

  6. #6
    wonderpunter's Avatar
    wonderpunter is offline Private Member
    Join Date
    August 2013
    Posts
    2,474
    Blog Entries
    5
    Thanks
    400
    Thanked 1,660 Times in 994 Posts

    Default

    conversion is tough and retention is even harder, % depends on keywords

  7. #7
    dudik is offline Public Member
    Join Date
    September 2020
    Posts
    11
    Thanks
    0
    Thanked 2 Times in 1 Post

    Default

    all of us understand it
    can you give us some advice how to find keywords with great retention?

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •